Etihad Guest takes double honours at Freddie Awards
Etihad Airways’ frequent flyer programme, Etihad Guest, has been recognised as one of the best loyalty programmes in the world. The airline received the award for ‘Best Elite Programme’, for the array of superior benefits it provides to Silver, Gold and Platinum members, and the ‘Best Affinity Credit Card’ award for its Abu Dhabi Commercial Bank, ADCB, co-branded card, at the 2015 Freddie Awards held in Atlanta, GA, United States, on 30th April.
Introduced in 1988, the "Freddies" are widely recognised as the travel loyalty industry’s most relevant customer-voted benchmark across three global regions – Americas, Middle East and Asia/Oceania and Europe and Africa.
This year’s awards were based on the votes received online from a record 3.2 million frequent fliers and hotel guests from across the globe.
"We are thrilled to receive the award for ‘Best Elite Programme’ in recognition of our continued focus on developing innovative and highly flexible features and benefits that give our members great value and rewarding experiences," said Yasser Al Yousef, Managing Director, Etihad Guest.
"Etihad Guest has become known as one of the best loyalty programmes in a very competitive market. To receive the award for ‘Best Affinity Credit Card’ for the third time is a great achievement, and confirmation that we continue to provide our members with best-in-class benefits through our close working relationship with our financial partners."
Arup Mukhopadhyay, Head Consumer Banking Group, ADCB, said, "This is a testament of the loyalty that the programme enjoys from over 100,000 cardholders, and something of which both ADCB and Etihad Airways are immensely proud."
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