The Home of Rolls-Royce Collection
The Home of Rolls-Royce Collection, a unique set of Ghost and Phantom family models celebrating 10 years of production at the Home of Rolls-Royce in Goodwood, England debuted in the UAE’s Capital at Abu Dhabi Motors, the sole dealer of Rolls-Royce Motor Cars in Abu Dhabi and Al Ain. Conceived and designed by the Rolls-Royce Bespoke team, the Home of Rolls-Royce Collection celebrates the meticulous design, engineering and craftsmanship employed in the production of every car that leaves Goodwood.
Only a very limited production run of these exclusive vehicles will be built to meet the demands of a very discerning clientele, of which Abu Dhabi Motors will get the lion’s share due to the demand for such vehicles in Abu Dhabi.
"The Home of Rolls-Royce Collection showcases what makes Goodwood a unique centre of manufacturing excellence," said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
"A perfect blend of traditional crafts, cutting-edge technology and world-class Bespoke design has driven our success over our first 10 years. In this time, Rolls-Royce has taken its place as creator of the world’s pinnacle super-luxury goods, an achievement built on the passion and commitment of every craftsperson employed at Goodwood. This beautiful collection is a fitting way to celebrate an extraordinary decade."
Arno Husselmann, General Manager of Abu Dhabi Motors said that: "Abu Dhabi continues to be a global leader in Bespoke Rolls-Royce sales, both in terms of volume and the richness of Bespoke specifications per car. Our customers appreciate the design and production intricacies that make each Bespoke Rolls-Royce a unique work of art, and this is reflected in the unrivalled demand for Bespoke products here in Abu Dhabi year after year. We requested the biggest allocation worldwide of Home of Rolls-Royce Collection vehicles because we are confident that demand will not only meet the supply coming in, but will outstrip it by far."
A ’celebration’ motif, presented in hand-crafted marquetry on the front-fascia marks this landmark year in Rolls-Royce history. Using methods akin to the artistry of fine furniture makers, the effect is achieved through a process that marries cutting-edge technology with traditional craftsmanship.
Individual pieces of wood veneer are laser-cut to ensure precision. A craftsperson then painstakingly assembles the 170 sections made up from 11 varieties of woods, ensuring they perfectly express the vision of the marque’s Bespoke design team. A fastidious process of quality control follows, utilising the world’s most accurate measuring tool - the human eye.
In 2012 - a second successive record year for the marque - over 3,500 hand-built Rolls-Royce cars, exclusively created at Goodwood, were exported to all five continents. This is celebrated throughout the collection with a compass motif that expresses the Home of Rolls-Royce’s position as a global centre of manufacturing excellence.
The pattern is also intricately embroidered into the armrests and console lid. 112,533 stitches are applied by precision embroidery machines that make 1,000 individual stitches per minute - however, such is the complexity of the pattern it takes over an hour to finish each individual piece. In total, 672 metres of thread is used with 450 pieces of individual leather to create the cosseting interior of the Home of Rolls-Royce Collection Phantom.
Co-ordinates engraved into tread plates, the bezel of the Spirit of Ecstasy and umbrella handles further express Goodwood’s place as the only manufacturing centre for the world’s pinnacle super-luxury marque.
A hand-painted coachline, culminating in a half-compass motif completes the exterior. Forming the final stage of a week-long, 22-stage painting process, coachlines are hand-applied by one highly-skilled craftsman using squirrel hair brushes. Normally this takes three hours - however the intricacy of this very special Bespoke design means the time taken to complete the process doubles.
The beauty and craftsmanship of every Home of Rolls-Royce Collection car runs much deeper than the hand polished painted surface of one of the 44,000 available exterior paint colors.
The lightweight aluminium space frame that is at the core of every Phantom features 120 metres of precision hand welding and insures that the Home of Rolls-Royce Collection Phantom provides a refined driving experience.
The 453bhp 6.75L V12 heart not only provides effortless acceleration but does so with the refinement of being able of supporting a British one pound coin stood on its edge on top of the running engine, as was originally specified by the Rolls-Royce engineers.
Abu Dhabi Motors recently made history when it edged out the Rolls-Royce dealerships in Beijing, London and New York for the title of "Global Dealer of the Year" for 2012 at the annual Rolls-Royce World Dealer Conference held in London.
The dealer further demonstrated Abu Dhabi’s dominance in the market for Ultra-Luxury vehicles when it was announced as the biggest market in the world for Rolls-Royce vehicle sales during the first half of 2013, edging out markets such as Beijing, New York, London and Moscow.
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