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Etihad Airways and the Red Crescent Society have joined together to help under privileged UAE national women.
The Al Ghadeer project seeks to empower the women using the age-old practice of indigenous arts and crafts.
As part of the program these women undergo vocational training in making traditional Emirati products, such as coffee sets, essence sets and chocolate and date baskets, using authentic local and recycled materials.
These products will be available at the Etihad Guest loyalty programme Reward Shop as well as within the airline’s duty free shopping brochure. The profit from the sales will provide the women with a source of income.
Peter Baumgartner, Etihad Airways’ Chief Commercial Officer said: “As the national airline of the UAE, Etihad Airways is proud to partner the Red Crescent on the Al Ghadeer project that will have a positive impact on the lives of many Emirati women and at the same time aid the preservation of the UAE’s traditional handicraft practice.
“Etihad Airways builds its identity on the great values and traditions of the UAE and Abu Dhabi. By supporting this project, we are supporting our brand and the local culture which we take to the world.”
An exhibition of the arts and crafts has already been held at the Etihad Airways headquarters in Abu Dhabi with members of the airline’s staff purchasing a items from a wide range of the ladies’ products.
Dr. Mohammed Ataaq Alfalahi, Secretary General, Red Crescent UAE, said: “The Red Crescent continues to give support to people in need and reduce human suffering with no discrimination for race, gender or religion. The Red Crescent supports poor people across the world, including those affected by natural disasters, war and in difficult times.”
Na’uma Almansoori, Al Ghadeer project manager, said: “This is a very important partnership with Etihad Airways because it specifically involves this important segment in society. We are delighted to promote their products in the UAE and worldwide through Etihad Airways and its flight network.”
Etihad Airways has developed a strong reputation for supporting “Product of the UAE” items which includes Sougha and the airline’s organic farm which provides in-flight produce.
Photo caption: (left to right) Dr. Rashed Mubark Almansoori Red Crescent UAE; Dr. Saleh Mussa Altaee, Red Crescent UAE; Dr. Mohammed Ataaq Alfalahi, Secretary General Red Crescent UAE; Peter Baumgartner, Etihad Airways’ Chief Commercial Officer; Na’uma Almansoori, Alghadeer project manager; celebrate the launch of the Al Ghadeer project.
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