Jumeirah at Etihad Towers, a member of the luxury hotel group Jumeirah Hotels & Resorts, announced today March 26, 2012, at the Gulf Incentive Business Travel and Meetings (GIBTM) Exhibition held at the Abu Dhabi National Exhibition Centre (ADNEC) in Abu Dhabi that demand and advanced bookings for its Conference Centre facilities and event banqueting services are increasing, resulting in the number of planned events targeted for 2012 to exceed the original forecasts.

Speaking at GIBTM, the leading event for the meetings, incentives and business travel industry in the GCC Region, Doris Greif, General Manager, Jumeirah at Etihad Towers stated: "Since opening in November 2011, both awareness and bookings for our Conference Centre have continued to grow. The state-of-the-art technology, refined luxury interiors, gourmet banqueting options and in-house support services available at the Jumeirah at Etihad Towers Conference Centre have provided new options for clients to hold bespoke events in spectacular surroundings. We see our Conference Centre as a setting of elegance and "theatre" for clients to add their own individualised flair, and this approach has been warmly welcomed by event organisers and their clients."

Since the hotel’s opening demand for the Conference Centre as a venue for local cultural exhibitions and events, and regional conferences in particular have witnessed increased demand, as too has demand for the centre as a venue for wedding events. With awareness of the property growing overseas as the first Jumeirah property to open in Abu Dhabi, demand from international clients is expected to increase significantly from 2013 due to the tendency of international clients to plan events at least 12 to 18 months ahead. Designed to enhance the seamless coordination of events and uninterrupted flow of visiting guests and delegates, the Jumeirah at Etihad Towers Conference Centre, including its Mezzoon ballroom, all 13 meeting rooms, Chairman Suite, Bridal Suite, Business Centre and Events Showroom, is completely and uniquely housed on the same Podium 4 Level. This has the additional advantage of providing privacy for corporate and social groups. As one of the largest conference centres in Abu Dhabi, the Mezzoon ballroom alone can accommodate up to 1,400 guests in a conference setting or 1,000 guests for a sumptuous and individualised seated banquet dinner.

For smaller events the ballroom can easily be divided into four separate sections. The spacious pre-function area with its indoor terrace views over the hotel’s lobby atrium provides guests with a sense of "theatre". This design feature was specifically included as a successful event staging element, essential in establishing a pre-function ambience of invitation and open interaction. Given the size of the Jumeirah at Etihad Towers Conference Centre, its strength for clients is its ability to provide bespoke services and tailored settings. A fully dedicated Events Showroom provides clients with an eclectic selection of pieces from which to browse and choose from and stems from the property’s total inventory of 317,000 quality European-designed silverware, glass and dining ware items, Italian linen and other carefully crafted decorator items. Additionally, clients have the freedom to personalise colour schemes and create design themes. Given the bespoke philosophy and STAY DIFFERENT^TMapproach to hosting each event, a dedicated event planner is on hand throughout the pre, post and event stages to provide professional assistance, expertise and guidance.

The personalised support extends from banquet setting coordination through to the banqueting itself. Here too, various banqueting menus and "kits" based on experience and expertise are provided as examples, however clients have the choice and are encouraged to individualise their menus based on their own personal tastes and specified themes. In order to aid clients with a visual concept of banqueting options, a full menu of food and beverage choices are available on iPads for perusal. Through the employment of the latest technology, event spaces are also designed then and there during the on-site consultation process, so that clients have a visual mock-up of how their event space will appear on the day, and can immediately take copies of the plan with them.

The audiovisual technology employed by the Conference Centre is state-of-the-art and Jumeirah at Etihad Towers has partnered with SWANK, a US-based international leader in event AV operations, which has a permanent presence at the property and is available throughout to provide the necessary professional technical support. Says Greif: "By participating at events like GIBTM and spreading the awareness of our unique facilities and services, our goal is not only to expand on the business for our Conference Centre, but to win and attract international conferences and exhibitions to the city of Abu Dhabi. At Jumeirah at Etihad Towers we are passionate about supporting clients to Stay Different™ and as such we don’t see ourselves as simply hosting events, rather we help orchestrate "fine theatre". This is where our competitive edge lies."

For reservations and further enquiries:
Tel.: +971 2 811 5555 Fax: +971 2 811 5588
E-mail: JADinfo@jumeirah.com
Website: www.jumeirah.com

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