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Bawadi Mall, the largest shopping mall in Al Ain city, has launched its fourth “Shop & Win” promotion in which shoppers who spend AED 200 enter a daily raffle draw to win Bawadi Mall vouchers which can be redeemed at any of the 360 outlets in the mall.
The leading mall in Al Ain has announced that these offers will continue till 6th of May and will be the biggest in terms of tenant participation and shopper numbers.
Commenting on the event, Khalid Shraim, Senior Marketing Manager, Bawadi Mall said: “We have carefully organised this campaign to meet both customers’ and tenants’ expectations. Many visitors expressed their interest in this yearly campaign and the footfall is really promising in the first few days.”
“What is really attracting visitors is the fact that the campaign has been designed after studying the spending habits of mall visitors to reward them throughout the 51-day campaign,” he added.
A wide range of the mall tenants were involved in this campaign which forms part of the management’s planned marketing strategy. The campaign is expected to attract more than 1.5 million visitors, which reflect an increase of 10 per cent compared to same period of last year.
“Bawadi Mall is poised for further growth in the coming years as people are increasingly looking for something different. We ensure that they don’t have to drive endless to find parking or pass through circuitous pathways before entering the mall because Bawadi Mall has been designed to offer easy quick access from its many entrances,” Shraim said.
“Shop & Win” is now part of Al Ain residents’ shopping culture as people save to spend during this period. We promise that the fourth edition will offer many surprises from international brands for the first time in the campaign,” he added.
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