Organised by GL Events exhibitions, the first edition of Piscine Middle East show will bringleadinginternational exhibitors to Abu Dhabi to meet their counterparts and showcase the latest innovation from the global pool industry to discuss opportunities and challenges in the most dynamic pool market in the world.Developers, contractors, as well as service providers in the pool industry will be able to meet companies which either supply ready-made,construct custom-made swimming pools, or both in Abu Dhabi.

The show is bringing theright balance between quality, price and qualified maintenance in the sector.With 60 international exhibitors and about 2000 visitors expected for this first edition, the Piscine exhibition will showcaseahigh quality range of swimming pools, spa products and services to specifiers and buyers in the Middle East, North African countries and India.

“The exhibitors participating in Piscine Middle East form part of the world leaders.Their role is to assist local leaders by offering them the latest equipment and technologies on the market and by training them to use such equipment.”Says Mrs Noemi Petit, show director for GL Events Exhibitions.

“The Region has seen a massive shiftfocused on the well-being experience, expanding on an established market for pool and spa equipment and facilities. The UAE itself has become a phenomenon for the sector”. She added.

With the latest techniques and innovations in the field of construction for water treatment, pools and spa, Piscine Middle East will be the new platform forboth developers and contractors.

The Piscine Middle East 2012 in Abu Dhabi is set to be hosted between 22-25 April, in order to be the principal event every year to discuss trends, opportunities and challenges in the most big spa market in the world with an estimated value of 10 billion US Dollars by annum in 2011.

An educational program will be held in parallel with the show: a conference program to help professionals understand individual needs and advise them on how to handle customer relations. Piscine Middle East will train and inform, thereby offering a complete overview of the market.

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