Sky News Arabia, the 24 hour Arabic language multi-platform breaking news service launching in spring 2012, today unveiled six of its presenters who are now on-board and immersed in rehearsals. The presenters, drawn from across the Arab world, are the latest additions to the Sky News Arabia team as the channel continues, on track, to its launch. All of the channel’s presenters have now been selected with further announcements expected in the coming weeks.

Nart Bouran, Head of Sky News Arabia, in a press release, said: "I’m absolutely delighted to be able to announce our first batch of presenters. Each one of our presenters brings a wealth of talent and experience, and we are excited to welcome them to the Sky News Arabia family."

"The presenting line up is crucial for any channel. As a voice from the Arab world to the Arab world, representing a vast range of cultures and backgrounds, it was vital that we did our homework. We were determined to build a strong team with a great mix of well known faces as well as fresh young talent. I am confident we have achieved this." As part of the selection process, Sky News Arabia commissioned in-depth market research, carried out both face to face and online, with a panel of over 700 respondents from across the region. Among the key attributes researched were whether potential presenters displayed ’vibrant energy’, ’a distinctive and modern style’ and ’had credibility’.

Launching Spring 2012, Sky News Arabia will be a free-to-air 24-hour Arabic rolling news channel reporting the news as it happens in HD. Set up as a joint venture between Abu Dhabi Media Investment Corporation (ADMIC) and British Sky Broadcasting (BSkyB), Sky News Arabia is based in Abu Dhabi and will broadcast to over 50 million homes in the region Bouran added: "The final decision ultimately lay with the editorial management team, however, the outcome of the assessments largely correlated with the rigorous interview process each candidate undertook.

"These presenters will reinforce Sky News Arabia’s dynamic approach to delivering the best live coverage for news as it happens across the Middle East and North Africa and further afield." Launching Spring 2012, Sky News Arabia will be a free-to-air 24-hour Arabic rolling news channel reporting the news as it happens in HD. Set up as a joint venture between Abu Dhabi Media Investment Corporation (ADMIC) and British Sky Broadcasting (BSkyB), Sky News Arabia is based in Abu Dhabi and will broadcast to over 50 million homes in the region.

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