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A delegation from the Abu Dhabi Authority for Tourism and Culture has concluded its promotional tour in India.
The promotional venture implemented in five phases was met with overwhelming reception by over 667 major Indian tour operating companies and the media.
The move also served the objective to enhance continued communication and business relations between travel and tourism companies and institutions both in Abu Dhabi and India.
The Authority succeeded in attracting 200 trade representatives in the Indian capital New Delhi alone. The promotional tour also covered several Indian cities such as Mumbai, Hyderabad, Chennai and Bangalore.
This move substantially contributed to the strengthening of communications between the tourism sector in Abu Dhabi and its counterpart in India with the aim of increasing mutual market share.
During last year, India became the second largest market for Abu Dhabi hotels, as more than 108,107 guests of Indian origin occupied the hotel rooms in the emirate. This represented a 30pc increase over the figures in the preceding year.
The Abu Dhabi Authority for Tourism and Culture, which replaced Abu Dhabi Authority for Culture and Heritage and the Abu Dhabi Tourism Authority, was established last week by an official decree.
The authority is part of a plan to develop tourism in Abu Dhabi, where the local heritage is considered to be the pivot of tourism development.
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