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Cost-saving technology targeting energy consumption within the hospitality industry will headline Farnek Avireal’s participation at the World Green Tourism exhibition, which takes place from 5-7 December at Abu Dhabi National Exhibition Centre (ADNEC).
The Hotel Optimizer programme has been created to help the region’s hoteliers effectively manage and reduce both the costs and consumption of energy, water and waste disposal via easy-to-use web-based benchmarking software.
According to a recent study conducted by the company, five-star city hotels in Dubai are using up to 225% more energy than their European counterparts. “With energy saving directly related to cost saving, the findings have highlighted significant savings for hotels in Dubai and throughout the region, thereby potentially boosting bottom line performance,” said Markus Oberlin, General Manager, Farnek Avireal.
The study, which benchmarked Dubai hotel average consumption against comparable European properties, revealed that hotels in the emirate use up to 1,250 litres of water per guest compared to 350 litres in Germany, with power usage of 275-325 per square metre versus just 100 kWh in German hotels.
“As a market leader in sustainability, we have been helping hotels and resorts to reduce their carbon footprint through our exclusive association with Green Globe, the international sustainability certification programme for the tourism and hospitality industry, and the Hotel Optimizer software is a complementary product that enables our environmentally-focused clients to make significant cost savings of between 15 to 20% across key areas of their operation,” remarked Oberlin.
“Using our advanced technology, customers can calculate their CO2 emissions including the real cost of wasteful energy and water consumption, as well as non-recyclable waste production,” he added.
Hotel Optimizer functionality enables hotels to easily identify cost-saving opportunities and set realistic annual targets at the click of a button, as well as download unbiased overviews of operational water and energy costs.
Farnek Avireal will also launch the next generation edition of Hotel Optimizer software at World Green Tourism, with programme upgrades including detailed analytics and cost saving indications, a month-on-month comparison chart spanning four years that allows users to track progress, and the ability to add property-specific commentary. “We have also refined the actual graphic display to enhance functionality and make it even more user-friendly,” said Oberlin.
Hotel companies visiting World Green Tourism that sign up onsite to subscribe to Farnek Avireal’s Hotel Optimizer technology software will receive a free property energy audit and carbon emission analysis. A prize draw will also be held on the final day of the show with the chance to win one of three Hotel Optimizer annual subscriptions.
Farnek Avireal will be exhibiting at World Green Tourism on Stand No. B3 in Conference hall A. World Green Tourism is the only global event dedicated to the investment and development of sustainable tourism in the region, and will be held at Abu Dhabi National Exhibition Centre (ADNEC) from 5-7 December 2011.
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