Casio Computer Ltd is celebrating the spirit of F1 racing season in the UAE. As a part of the 2011 Formula 1 Abu Dhabi Grand Prix, Casio has stationed a stand at the F-1 Fan Zone at the Corniche, Abu Dhabi. To add some cheer to the festivities, Casio booth features a fun-filled game called Pit-stop Challenge where the contestants who clocks the best time for changing tyres will be the winner. The competition which runs until November 13, 2011, awards the winner with a Casio Edifice watch.

All the watches from the Edifice range including the Red Bull Limited edition model is on display at the stand. The customers who purchase the Edifice watch from the booth at F-1 Fan Zone will be rewarded with a Red Bull Racing miniature car and a Red Bull cap as gifts.

Casio had recently announced the launch of the EF- 565RB, the latest in the Edifice line of metal watches celebrating Casio’s partnership with the Red Bull Formula1 team. Capturing the essence of speed and intelligence, Edifice metal watches evoke a sense of velocity and motor sports energy.

Edifice metal watch attributes its distinctive face design to a youthful dynamism mingled with outstanding technological development. The Edifice brand concept epitomizes intelligent racing strategies, making it a perfect partner of Red Bull Racing since 2007.

Commenting on the release of EF-565RBJ, Mr.Tsuneo Nagai, Head of Casio Watches for Middle East and Africa, said, “We are extremely honored and excited about the launch of EF-565RB. The new range truly represents dynamic interpretations of the Formula1 racing, infusing electrifying energy and youthful exhilaration. The true sporty nature of the watch can be seen in the use of Red Bull Racing team colors, radiating a daring and classy appearance”.

The sharp contrast of blue and Red Bull Racing team colors conjures the feel of an adrenaline rush, reflecting the vitality of Formula1 race car. The blue 24-hour disk-shaped indicator at the 9 o’ clock position contrasts harmoniously with the red indicators circling the watch face and the red tip on the second hand. The watch face and bezel in carbon fiber is a reminder of the lightweight, yet strong, carbon used to build the Formula1 race car body.

These watches are distributed by Al-Wifaq General Trading LLC in the UAE.

About Casio Computer Co. Ltd
Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. Today, Casio’s offerings include timepieces, digital cameras, electronic dictionaries, calculators, musical instruments, system equipment, and others. The Casio Group employs more than 11,000 people worldwide, shipping over 100 million products per year, with net sales of 341 billion yen (approx. US$4.116 million) in the fiscal year ended March 2011. News and product information from Casio is available at http://world.casio.com/

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