Mobile Money is viewed as a fantastic vehicle for cross border remittances, yet according to the organisers of the MMT Global conference few providers have successfully launched International Money Transfer services.

The National Bank of Abu Dhabi (NBAD) has now been announced as the winner of Best International Money Transfer Programme, which is based on mobile payment solutions from Luup. Following a vigorous review process of scores of entries the judges, who are made up of industry experts, selected the top Mobile Money Programme, which to date has been the most successful in terms of product usability. NBAD has steadily pushed ahead with new services that make a real difference to users.

NBAD, which is the first UAE Bank to offer mobile phone banking, has a long-standing partnership with Luup to mobile enable a wide range of services, such as mobile remittances. Luup offers bank-grade mobile payment and financial services solutions to its clients and partners and also manages the service.

Morten Hofstad, Regional Director Middle East, Africa and India for Luup, outlined: "Expatriates and the unbanked, such as migrant workers, need to be able to easily transfer funds home to other geographies. Luup has been building a seamless mobile money transfer ecosystem with NBAD as a key strategic partner in the Middle East. Their win for Best International Money Transfer Programme is a clear sign of the value such services bring to the region."

For further details of the awards, finalists, judging panel and the MMT Global conference, which takes place from the 31st Oct. to 3rd Nov. 2011 in Dubai, see http://tinyurl.com/3d44s92. For further information on Luup and its mobile solutions for money transfer see www.luup.com.
 

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