The Abu Dhabi Urban Planning Council (UPC) has launched a Facebook contest for students as part of its UniverCity Outreach Programme. The contest, part of the ’My Sustainable Abu Dhabi’ campaign, reaches out to all university students in the UAE in an attempt to embrace and practice sustainability as a lifestyle.

The campaign also aims to get students to pledge their support to the UPC’s efforts to increase awareness on sustainability through its Estidama four-pillar initiative.

As part of its commitment to engage the next generation with the Abu Dhabi Urban Vision 2030 message - and its efforts at providing positive discussions on its various sustainability initiatives - the UPC has announced the establishment of www.facebook.com/adupc in an effort to involve the communities for whom it plans.

"The ’My Sustainable Abu Dhabi’ Facebook contest is part of the Council’s drive to involve communities in a dialogue on the Emirate’s sustainable urban development. The UPC’s ’UniverCity’ outreach programme is an excellent platform to launch the Facebook campaign so that students are encouraged to be part of the Emirate’s drive towards sustainability. We highly value the input from the youth community and such dialogue with them will ensure that all of their key concerns will be addressed in our future urban development projects," said Abdulla Al Sahi, Director of Corporate Services, UPC.

The contest involves students pledging their support to the campaign by getting their Facebook friends to sign and pledge their support in turn. They can also write their own pledge to better their chances of winning the contest. The student to get 500 of their friends to sign up and pledge their support to this campaign becomes eligible to win provided he / she has the highest number of friends pledged to the cause.

Those who reach the 500 pledged friends mark also get an opportunity to be part of a dedicated workshop on sustainability organised by UPC’s UniverCity Outreach team and further form a dedicated team to conduct UPC’s quarterly webinar sessions.

The ’My Sustainable Abu Dhabi’ contest is open to all university students in the UAE. All they have to do is like the fan page of facebook.com/adupc and follow the steps to enrol for the contest.

UPC’s Twitter page too has also received an uplift in order to better reflect the objectives of the Council through the various targeted communication campaigns.

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