Marking a new dimension in efficient and secure delivery of e-business services to its business customers, du announced its strategic alliance agreement with Akamai Technologies (Nasdaq: AKAM), the leading provider of cloud optimisation services. An agreement was signed to this effect by Farid Faraidooni, Chief Commercial Officer, du, and Bruno L. Haubertin, Director, Business Development EMEA, Akamai Technologies International AG, in the presence of other senior officials.

Leveraging Akamai’s global EdgePlatform, this agreement will provide du’s business customers with a worldwide content reach and the ability to significantly enhance the customer experience of their end users.

Through this agreement, du will be able to offer faster delivery of secure cloud based delivery services such as HD video streaming, application, and site delivery to its business customers via Akamai’s globally distributed delivery platform. The content will be sourced from the nearest cloud of Akamai’s geographically distributed 95,000+ servers, within over 1,000 networks of Akamai coverage in 75 countries. Furthermore, access to content of du’s corporate clients will be much faster for their end users for any kind of media, both online as well as on mobile devices.

du’s Chief Commercial Officer, Farid Faraidooni said: “Our alliance with Akamai is an important component of a far bigger initiative that we are currently working on. We believe it will significantly enhance the experience of content delivery. By serving out content from a geographical location much closer to the end user, this content can be delivered much more efficiently and much faster. This benefits not only our corporate customers as content providers, but particularly their customers as end users."

Bruno L. Haubertin, Director, Business Development - EMEA, Akamai Technologies International AG,
said: “Akamai makes it easier for companies to be successful online by ensuring better performance, greater scale, and multi-layered security. We are glad to be working with a forward thinking company like du. Our forte lies in managing web traffic, and we are confident that together, we can work to offer a better user experience and delivery of e-business services to du’s customers.”

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