Cristal Hotels and Resorts is proud to announce the opening of its exciting new hotel, Cristal Salam Hotel, Abu Dhabi in the 3rd quarter of 2011. Aiming to be the premier business and leisure hotel operator in the MENA region with the opening of the new property Cristal Hotels and Resorts further illustrates the brand’s steady strategic growth across the region, as well as the company’s strong growth in the UAE market.

Set to become one of Abu Dhabi’s most exclusive hotels Cristal Salam Hotel is a stylish and modern property in the banking district of the bustling city just a few minutes drive away from the Abu Dhabi Airport and within conveniently short driving distances to most of the shopping malls, business offices and touristic locations.

Cristal Salam Hotel features 112 spacious rooms and suites that redefine the lavish hotel experience, combining intimacy, comfort and exclusivity with the personalized service and attention to detail that are the hallmarks of Cristal Hotels and Resorts. The properties belonging to the Group not only comply with the mandates of high-performance buildings, but ensure that even the smallest details are designed to exceed the guests’ expectations. Other room features include a 32 inch LCD TV high speed internet access, convenient coffee and tea making facility, IP interactive telephones, underground parking as well as fully stocked mini bar and access to ‘Figure 8’.

The Food and Beverage outlets have been designed to reflect the contemporary Cristal brand. Guests can enjoy the sumptuous international and fusion cuisines in 2.35 restaurant, tempting snacks in Blendz Lounge; or just indulge after a hard day in the hotel’s modern and sophisticated, Vertical.

As for the hotel’s recreation facilities, guests at Cristal Salam can also enjoy leisure moments in the outdoor swimming pool, keep in shape at “Figure 8” health club or pamper themselves at the exclusive Cristal Spa which includes Sauna, steam and massage rooms. At “Figure 8” health club personal trainers are also available to assist visitors in their workout and design customized training programmes for any specific need. For the ladies, a beauty salon is also available.

Ideal for meetings, seminars or other business gatherings, the four modern meeting rooms are located at the 10th floor taking full advantage of daylight. State-of-the-art technology provides the support for a complete range of function requirements while innovative and appetizing coffee breaks have been designed to complement any successful event.

Possessing an expanding corporate tourism infrastructure the business tourism in Abu Dhabi is flourishing and the UAE capital follows wide-ranging strategies to support this sector with activities and programs that help foster and increase the inflow of regional and global functions and events to the area. As for entertainment Abu Dhabi has something for everyone; whether its art, crafts, gourmet food, shopping, outdoor sports or family activities.

Combining sophistication with modern refinement, Cristal Salam Hotel with its uncompromising bespoke service will certainly set a new standard in luxury living in this desirable market in the Middle East, while the Group itself is simultaneously broadening the brand’s portfolio to include centers for commerce and industry, as well as exclusive vacation destinations.

Peter Blackburn, Cristal Hotels and Resorts CEO, comments: “The hotel will offer all the hallmarks of the Cristal Hotels & Resorts brand – contemporary design, modern facilities and engaging service – with an unrivalled location, stunning views and a host of unique touches designed to create an exceptional guest experience. Cristal Salam`s opening represents another important step forward for our Group. Since it is our second hotel in Abu Dhabi, we can now affirm our brand is well-recognized and guests from all over the world seem to appreciate our commitment to quality and sustainability, which is one of our core objectives, but also one of our strengths within the capital`s hospitality business”.

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