|
Deerfields Town Square, the AED700-million destination mall taking shape at the Al Bahiya district of Abu Dhabi, today announced it has signed a memorandum of understanding (MoU) with Gulf Film LLC, the largest film distributor in the Middle East, to operate Grand Cinemas at its premises.
Covering a total area of 6,745 square meters, the state-of-art complex will include nine screens and one VIP screen. The entire facility that will accommodate 1,556 seats and offer premium entertainment options for families is set to open in October 2012.
Jean Ramia, Group Chief Executive Officer for Grand Cinemas said: “The Grand Cinemas culture is a unique experience in the entertainment industry. As pioneers in the industry, our mission includes mapping a vigorous growth, offering enduring quality and consistently bringing innovative and best technologies to the rapidly growing audience throughout the Middle East.
“We are thrilled to be a part of Deerfields Town Square, an ideal location in Abu Dhabi’s thriving community. We eagerly look forward to offering a new standard of excellence and an unparalleled entertainment destination to our discerning patrons at Deerfields.”
The partnership with Gulf Film is in line with Deerfields Town Square’s goal to offer a healthy mix of mid-tier retail and entertainment offerings and a one-stop for a wide spectrum of casual dining cuisines. In line with the concept of Deerfields offering a mall for the community, entertainment is a key pillar and Grand Cinemas are a key component of this.
Banu Tas, General Manager of Deerfields Town Square, said: “We are delighted to have Grand Cinemas partner with us to offer a holistic entertainment experience to our patrons. We are positive that through Deerfields Town Square, Grand Cinemas will provide the neighbourhood with a complete movie experience.
“The Deerfields Town Square complements the Urban Planning Council’s Revitalisation Master Plan for the Shahama and Bahia areas to offer a more comprehensive retail offering in the vicinity by developing town centres in this area.”
In addition to the Grand Cinemas and the Carrefour supermarket, Deerfields Town Square is currently finalizing several mid-sized, value-oriented family retail stores. Public sector services, medical facilities and essential amenities will additionally populate the mall with the process of shortlisting and registering interest already in progress.
The Deerfields Town Square mall, which will cater to a 15-km catchment area consisting of communities such as Al Bahia, Al Rahba, Al Shahama, Al Raha Gardens, the Raha Beach, Khalifa Cities and Al Reef, will offer unique facilities and rate high on accessibility, variety and convenience.
|
New
Review
Abu Dhabi International Airport - 41°F
