Audi has signed a deal with Prime Limousine to deploy 100 Audi vehicles to enhance the operations of Etihad Airways’ Diamond First and Pearl Business Class chauffeured car service.

The infleeting of the Audi A6 vehicles which has already commenced is due to be completed by October 2011. Luxury fleet operator, Prime Limousine, provides all chauffeur services for Etihad Airways’ premium guests in the UAE, with trained chauffeurs to ensure the highest standard of service across the fleet.

Through the Audi A6 vehicle partnership, Prime Limousine aims to further enhance Etihad’s complimentary service offered to the airline’s premium passengers, ensuring that the guest experience is comfortable and seamless throughout the journey. The black Audi A6 vehicles were chosen for their luxurious finishes and design, as well as fuel efficiency and durability in high mileage operations.

“Prime Limousine feels privileged to serve Etihad Airways’ premium guests by providing superior chauffeur services with the new, luxury fleet of Audi A6 vehicles,” said Anil Saraf, Senior General Manager, Prime Limousine.

“It is not every day that we deliver 100 vehicles to a customer like Prime Limousine. Etihad’s choice of an Audi fleet is an endorsement of Audi’s prestige and high standards, sending a strong message to our retail customers as well as potential fleet customers. The deal will contribute to achieving our 2011 sales target of 25 percent increase over 2010,” commented Audi Middle East Corporate Sales Manager, Stephan Zeh.

“Etihad is pleased to bring our unique vision of air travel – personalised, attentive and premium quality – to include the beginning and end of the journey for our First and Business Class guests. In cooperation with Prime Limousine, we will be able to make travelling with Etihad an even more enjoyable experience with the addition of the 100 new Audi A6s,” commented Lee Shave, Etihad Airways Vice President Guest Experience.

Etihad Airways, the national airline of the United Arab Emirates, began operations in 2003, and in 2010 carried more than seven million passengers. From its hub at Abu Dhabi International Airport, Etihad serves 71 cities in the Middle East, Africa, Europe, Asia, Australia and North America, with a fleet of 61 Airbus and Boeing aircraft, and 100 aircraft on order, including 10 Airbus A380s, the world’s largest passenger aircraft.
 

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