|
Turret Media today announced the programme for medialive! - a highly innovative showcase for the Middle East’s media industry, set to take place from 18 to 19 October2011, at Park Rotana, in Abu Dhabi.
medialive! will address the opportunities and challenges presented by the Middle East’s ever-changing media landscape and provide in-depth knowledge on mediums that will define the next wave of industry growth.
The comprehensive education programme features the Media Business Conference, the Government Summit as well as a series of free-to-attend sessions including Spotlight talks and Creative and Design Masterclasses.
This two day line-up will feature more than 50 speakers and over 20 focused sessions exploring next generation content creation across multiple platforms and user environments, and managing a mix of monetization models.
Media professionals from the private and government sector now have the opportunity to hear from the industry’s best and brightest. Influential players from the region and around the world confirmed to participate include: Discovery Communications, BBC Worldwide, European Broadcasting Union, Yahoo! Middle East, MBC Group, Dubai Media Inc, Google Middle East & North Africa, Etisalat, Ericsson, Filmworks, Nokia Siemens Networks and Abu Dhabi Media.
Chris Fountain, Managing Director at Turret Media – organiser of the event said, “The pan-Arab media industry is growing faster than that of any other region, at about 19 percent per year, with both online and offline channels expanding and even feeding off one another. To maximize their profile, revenue and profitability, media businesses need to optimize the impact of targeted content creation and digital connectivity while indentifying the latest consumer trends and major mediainnovations.”
medialive! is ahub for media and marketing professionals, creative agency executives,producers, broadcasters, mobile companies, technology companies and academics associated with the media sector. “The conference establishes a solid convergence and communications module among all media tools for industry professionals to take advantage of the abundant growth opportunities,” Fountain added.
At the Media Business Conference topic-driven panels, case studies and interactive discussions will uncover strategies and explore top issues impacting media companies and platforms such as connected TV, social TV, online advertising, transmedia storytelling and branded content.
Running alongside the conference,will be the Government Summit @ medialive!, where communication executives will discuss the changes in media consumption habits and identify new media trends for government personnel responsible for the marketing, PR and communications sent out by government departments. This comprehensive and interactive program is structured to help the government sector take advantage of new media technologies and platforms to transform public communications and marketing strategies.
twofour54, the Abu Dhabi-based content creation zone, will also run a series of free Creative and Design Masterclasses delivered by certified instructors in training sessions such as Adobe Production and Apple Final Cut X. This hands-on, interactive programme is for intermediate and advanced professionals. The Masterclasses will provide unrivalled access to the best tools and training on the latest techniques in delivering and creating digital media content.
The official Gold Sponsor for medialive is Mediacast, one of the leading solution providers in the Middle East for the Audio-Video Production and Broadcast industries and partners of Avid and Apple.
“With so many brilliant thinkers in attendance, media professionals get hands-on knowledge on how to orient their growth agendas and prioritize their efforts on building capacity and capability,” Fountain concluded.
|
New
Review
Abu Dhabi International Airport - 41°F
