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Fairmont Bab Al Bahr & Emirates Motor Company Sign Agreement
(5 September 2011)

 

Emirates Motor Company (EMC), Mercedes-Benz general distributors in Abu Dhabi and Al Ain, has teamed up with its parent company’s five-star hotel and resorts property, Al Fahim Group’s Fairmont Bab Al Bahr, to grant EMC benefit cardholders the most elite services in Abu Dhabi as well as across the world.

“EMC is delighted to enter into this new promising business venture with Fairmont Bab Al Bahr helping us both reach our goals of offering clients distinctive value-added services. Our strong relationship will continue to prosper under this mutually beneficial agreement,” praised Mr. Kamal Rafih, General Manager of EMC.

According to Mr. Henning Fries, General Manager of Fairmont Bab Al Bahr, “Our association with Emirates Motor Company is an example of a regional partnership that makes good business sense, from a brand perspective,” adding, “both EMC and Fairmont represent quality offerings, products and genuine service, with a commitment to continued success in our respective industries.”

Targeting Mercedes-Benz owners in the capital of the UAE, EMC benefit cardholders are now entitled to an automatic upgrade to the Premier Fairmont President’s Club (FPC) member status upon fulfillment of a minimum two-night stay at the Fairmont Bab Al Bahr Hotel. Via its highly esteemed, wide chain of hotels across the world, the resort will also provide preferential discounts and benefits, such as chauffeur service and VIP treatment, at any Fairmont Hotel in the world.

Furthermore, during the term of the agreement, Fairmont has announced that Mercedes-Benz will be referred to as the “Preferred Vehicle of the Fairmont Bab Al Bahr” and has included a Top Clients Special Delivery Package to share in the special moment of when EMC customers receive their new Mercedes-Benz. Customers’ premier experience will include discounted room rates with a complimentary upgrade (subject to availability) and a memorable dinner for two with a 50% discount at select restaurants.

Other offers EMC cardholders may take advantage of at the Fairmont Bab Al Bahr in Abu Dhabi are 20% discounts on select food and beverage, spa packages including gym or beach memberships.

“We understand our customers and their unique lifestyles; as a result, we constantly aim to present our customers with the most superior services through the most prestigious brands in the world,” concluded Mr. Rafih. “This new partnership program will ensure our customers receive world-class treatment wherever they go giving them the golden experience they seek whether they are driving to their destinations in their elegant Mercedes-Benz, and now, when spending a pampered weekend with the family, or even when traveling abroad.”
 



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