Strategic Marketing and Exhibitions, one of the leading exhibition and conference organizers in the United Arab Emirates, has announced the launch of ‘HomeStyle Show 2011’, the first-of-its-kind interiors and lifestyle exhibition in the UAE capital, which will be held from November 24 to November 26, 2011 at the Abu Dhabi National Exhibitions Centre (ADNEC). The exciting three-day event aims to leverage the expected 14,000 new residential units to be delivered in Abu Dhabi during the second half of 2011. These statistics, which come from a recent Jones Lang LaSalle report, bode well for owners of these new units, who will find ‘HomeStyle Show’ as a strategic one-stop-shop venue for their interior and home furnishing needs.

‘HomeStyle Show 2011’ is being held in line with the UAE’s 2014 International Green Building Compliance Program, setting out to be a venue to discuss and develop effective ways to meet energy efficient requirements and standards set by the government. The exhibition will feature a wide variety of products and services from over 100 exhibitors coming from 15 countries. During the event, visitors will be able to see live and interactive demonstrations at a designated space called the ‘Inspiration Area.’ Further, the exhibition complements a Statistics Centre Abu Dhabi (SCAD) report revealing that the UAE capital’s economy witnessed a 15.9 per cent growth, along with record gains of AED 85 billion in 2010, which saw Abu Dhabi’s GDP at current prices growing to AED 620.2 billion, up 15.9 per cent from AED 546.5 billion.

“The UAE’s interior design industry is growing by leaps and bounds due to the continuous influx of construction and infrastructure projects and the accompanying demand for more interior design services,” said Dawood Al Shezawi, CEO, Strategic Marketing and Exhibitions. “Looking to position ourselves across this rapidly developing segment, we are proud to announce the launch of ‘HomeStyle Show 2011,’ a pioneering event that will not only highlight what’s hot and what’s new in home interior design but will also give visitors a first hand look at the latest products in home decorating.”

A recent report from ProLeads, a leading UAE-based research firm, shows that the total value of interior design contracting projects from 2009 to 2010 in the GCC reached over USD 22 billion with the UAE accounting for two-thirds of the total value of all projects. From a global perspective, interior design makes up between 15 to 20 per cent of the total project value of contracts. With over USD 186 billion of hotel projects under construction worldwide or planned to begin in the next two years, UAE projects equate to 41 per cent of this total figure. The report further shows that the UAE’s total spending for the interior design industry is expected to reach USD 22.5 billion in 2011. Confident of the favourable market conditions, the organizers are positive of the response for the ‘HomeStyle Show 2011’.

“These are quite exciting times for Abu Dhabi as it strategically positions itself as an emerging growth hub. It also marks the perfect time to launch ‘HomeStyle Show,’ which is being packaged as a first-of-its-kind exhibition for the interior design segment. We have prepared a strategic program of activities and events that will surely give visitors an idea of what they will need in designing or redecorating their homes while our exhibitors will be afforded the opportunity of meeting new contacts and create key opportunities,” concluded Al Shezawi.

Exhibitors of ‘HomeStyle Show’ are posed to gain a six-point advantage in joining the event, which includes the opportunity to sell their respective products and offered services; network with visitors face to face; source new distributors; market products and services to visitors from across the globe under one roof; explore new markets; gain immense media exposure and enhance the exhibitors brand or image. Exhibitors will be showcasing the latest in architectural & design services; home furniture; kitchen & bathroom accessories and landscaping & outdoor living to a target audience comprising consumers, home owners, leading contractors, and developers.
 

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