Damas, the Middle East’s leading international jewellery and watch retailer, has yesterday (Tuesday, July 19, 2011) inaugurated a new store in Dalma Mall, Abu Dhabi, during a ribbon cutting ceremony. The store opening marks the 126th store in the UAE for Damas, and represents another milestone in Damas’ historic growth as the region’s leading jeweller for over 100 years.

The 124 sm store is located on the ground floor of Dalma Mall and it will house Damas’ diamond, gold and watch brands. The gold brands include; Graziella, Farfasha, Alzain and My Vice. The diamond brands consist of Hayati, Farasha, Spring collection, Boudoor, Fior and Fulla. The latest collections from watch brands such as Jacques Lemans, Brillier, Cobra, Visetti, Aquamarin, Paco Rabanne are also stocked.

Anan Fakhreddin, CEO of Damas International Limited, said: “Abu Dhabi is a key growth market for us, and we are pleased to strengthen our presence in the emirate through this new store opening. Incorporating the latest interior design concepts, we are confident that the new store provides a sophisticated and welcoming ambience for customers to showcase our latest collections.’”

“We take care in creating an atmosphere that is comfortable for customers so they can take their time and feel at home while they are shopping. Jewellery shopping should be an enjoyable experience and this can only happen when you set the atmosphere accordingly like we have with this new Damas store. The store is beautifully designed representing Damas’ high standards and customer satisfaction,” concluded Raj Sahai, Retail Director – UAE, Damas.

For more information, visit the website at: www.damasjewellery.com
 

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