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Bridgestone’s GCC Tyre Safety Campaign Roadshow In Abu Dhabi
(16 June 2011)

 

The Bridgestone ‘Tyre Safety and Eco Station’ roadshow, supported by its exclusive local partner - Al Masaood Group, stopped off in Abu Dhabi at the Al Wahda Mall today, and will be running its education and awareness campaign until tomorrow.

Continuing-on from the four GCC states (Oman, Qatar, Saudi, and Kuwait), this campaign aims to promote Tyre Safety and eco-friendliness for the sustainability of the future and current generations –by increasing awareness on the safety advantages of driving at the correct tyre air pressure and good condition tyres which can greatly help prevent road accidents, save lives, and reduce fuel consumption, which in turn minimizes the environmental impact of a journey, and saves the motorists’ money.

Many children participated and enjoyed the drawing and entertainment activities at the Kids Area of the booth, while their parents learnt how to properly check and maintain their vehicle’s tyres for the safety of the family and other road users. Aside from educating families and drivers about Tyre Safety and Eco-friendliness, participants will additionally receive Bridgestone Tyre Safety booklet and the Bridgestone Tyre Safety compact gauge and other valuable free gifts!

Image 001 – The Bridgestone ‘Tyre Safety and Eco Station’ at the Al Wahda Mall, Abu Dhabi

Image 002 – Children enjoying the drawing and entertainment activities at the Kids Area of The Bridgestone ‘Tyre Safety and Eco Station’ at the Al Wahda Mall, Abu Dhabi

Image 003 - Mall goers learning about proper tyre maintenance at the Bridgestone ‘Tyre Safety and Eco Station’ at the Al Wahda Mall, Abu Dhabi

Image 004 – The team from Bridgestone Middle East & Africa & Al Masaood, which helps create awareness and promote safety at the Bridgestone “Tyre Safety and Eco Station” at Al Wahda Mall, Abu Dhabi

Bridgestone Tyre Safety and Eco Station campaign will have its finale roadshow across GCC countries at the Mall of the Emirates in Dubai from 30th June to 1st July.
 



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