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Aiming to continually provide value added benefits to Jeep, Fiat and Mercedes-Benz customers, EMC and Western Motors have joined forces with Abu Dhabi Country Club (ADCC) signing a joint alliance agreement.
“We are pleased to have formed this alliance with ADCC as it brings a wealth of benefits to our owners in Abu Dhabi,” commended Mr. Kamal Rafih, General Manager of EMC and Western Motors. “Confirming our strategic plan of active customer relationship management and targeting a new profile of customers, this venture also provides benefits to ADCC club members.”
Targeting over 3,200 ADCC active members, the agreement involves test drive events for Jeep, Fiat and Mercedes-Benz, a raffle prize of a brand new Jeep Wrangler, on top of discounts and special rates to ADCC’s members who are Mercedes-Benz, Jeep and Fiat customers. Western Motors is currently displaying the Jeep Wrangler 2010 and Fiat 500 Cabriolet. Later in the year, club visitors will also get to explore the newest and most desirable Mercedes-Benz as the automotive members of Al Fahim Group alternate in displaying a collection of luxurious, sporty and adventurous car brands throughout the year.
As part of the agreement will offer EMC benefits cardholders a 15% discount at Sardinia restaurant and a 20% discount on the extraordinary Space Walk activity, also known as the zero-gravity experience. Meanwhile, Abu Dhabi resident club members owning a Mercedes-Benz will be given a 45% discount on accessories, 25% on spare parts, 15% on labor (excluding fixed service packages) and a free safety check. Similarly, club members driving Western Motors’ Jeeps and Fiats will be offered 30% off on accessories, 20% on service parts, up to 10% discount on labor (excluding fixed packages) and exclusive rates for fleet purchases.
In his closing remarks, Mr. Rafih emphasized, “Customer relationship management is one of Al Fahim Group’s core strategic objectives, which is also in accordance to ADCC’s business goals. Consequently, this has enabled us to grant discounted rates and special activities to club members and vehicles owners of the adventurous Jeep, funky Fiat and luxurious Mercedes-Benz.”
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