Abu Dhabi Islamic Bank (ADIB), a top-tier Islamic financial services group, announced the launch of its gold Priority Banking service that is designed to meet the needs of affluent customers. Gold Priority Banking is a strategic initiative for ADIB’s retail business in 2011. It has been designed to deliver an exclusive and rewarding banking experience with a wide range of premium products, services and lifestyle benefits.

ADIB Gold Priority Banking is accompanied by a valuable package of benefits developed exclusively for affluent customers. They will be served by a dedicated and internationally certified relationship manager who will look after their account and help them manage their finances.

Tirad Mahmoud, CEO of ADIB commented: “In today’s economic climate, customers are looking for simple and transparent banking solutions and for a bank they can trust as well as one that values and rewards their complete banking relationships. With that in mind, ADIB has designed a proposition that offers world-class services personalized to meet customer needs."

“Through Gold Priority Banking our customers and their family members can enjoy a bouquet of exclusive services, benefits and solutions that match their status. In addition, ADIB built a network of dedicated priority centres, branded ADIB Gold Centres that are designed to deliver an excellent banking experience. These centres will provide a level of service comparable to the best hospitality available, in an environment of complete comfort. Their exclusive relationship with the bank will be managed by a dedicated relationship manager, handpicked from our team of highly qualified and certified relationship managers,” added Tirad.

ADIB priority customers can avail a wide range of banking solutions with full transactional capabilities and special pricing privileges. An experienced and certified team of advisors with deep domestic experience and well versed with global standards will adopt a comprehensive portfolio approach and present solutions that meet customers’ individual financial goals, life stages and risk appetite. ADIB Priority Banking involves a comprehensive wealth management solution including investment opportunities such as the Gold, BRIC and Commodity Notes specially developed by ADIB. These are designed to present contemporary investment opportunities to clients who can benefit from current trends. Takaful insurance options, home finance solutions and other convenience solutions such as the world class Visa Infinite Covered Card are amongst many options available to priority banking customers.

Priority customers can access the full range of services through a dedicated 24/7 call centre, the dedicated ADIB Gold Centers, and a dedicated website amongst other ADIB touch points. They can use all ADIB channels such as SMS banking, mobile banking and other ATM and branches as well.

In addition to personalized service and financial advice, priority customers can also gain automatic access to a number of exclusive health clubs in prime hotels, to over 600 Airport lounges in over 300 cities across the globe, valet parking at select branches and shopping malls. They will also have access to ADIB travel desk for flight and hotel bookings and car registration services.
 

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