Following its 25th anniversary celebrations this year, Abu Dhabi Motors, the exclusive importer of BMW Group vehicles in Abu Dhabi and Al Ain, has announced the launch of a special iPhone Application for its customers in the UAE. The application offers a convenient and personalised method of viewing Abu Dhabi Motors products, services and contacts at the click of a button.

Furthering the BMW Group’s focus on finding new and innovative ways to connect driver, vehicle and showroom, the application eases the customers access to Abu Dhabi Motors’ staff through location maps for BMW showrooms, and contact information of all staff members. In addition, the application features an iCatalogue function, which allows the user to browse through Abu Dhabi Motors’ complete product range, including new cars as well as cars for sale from BMW Premium Selection, BMW’s pre-owned car programme, and BMW Accessories.

Furthermore, the application enables the user to receive updates on events and promotions, BMW Performance-enhancing packages, which enhance the cars as well as a detailed description of the BMW Service Inclusive Ultimate package.

“We are committed to providing our customers with the most convenient and efficient service that reflects the premium nature of the BMW brand. We continue to invest in innovation and added value services for our customers, and the iPhone application is an extension of this,” said Arno Husselmann, General Manager at Abu Dhabi Motors.

“Customer feedback is also an extremely valuable tool for Abu Dhabi Motors, and the application offers the opportunity to fill out a brief survey on either a sales or service consultant within the company, with a simple click of a button. This ensures that we have the insight to keep our customer service at the highest level,” said Sarah Jane Stilgoe, Marketing Manager at Abu Dhabi Motors. .

The BMW ADM iPhone application was developed by Apple SDK 4 to take full advantage of the new features introduced by the iOS 4, and is compatible with iPhone 4, iPhone 3GS, and iPhone 3G. The application is now available on apple app store, through the link below: http://itunes.apple.com/ae/app/bmw-abu-dhabi-motors-l-l-c/id432876578?mt=8
 

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