The Etihad Guest Above Credit Card from Abu Dhabi Commercial Bank, which rewards consumers with Etihad Guest Miles and a wide range of service privileges, has been named Best Co-Branded Card in the Middle East.

Judges at the Smart Card Awards Middle East 2011 ceremony chose the Etihad Guest Above Credit Card over competition from fifteen other finalists after considering the benefits it offered to users and the strength of the partnership between Abu Dhabi Commercial Bank and UAE national carrier Etihad Airways.

Judges said they had based their decision on criteria such as rewards, customer care, levels of service and innovation. The drivers behind the launch and the mutual benefits to partners had also been considered.

Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “The ADCB Etihad Guest Above Credit Cards are a key part of Etihad’s ancillary revenue drive. We are proud of the way the card rewards loyalty, and we will continue to work closely with our partners at ADCB to make sure it is the best offering on the market.”

Arup Mukhopadhyay, Head of Consumer Banking at ADCB, said: "The overwhelming customer response to the ADCB Etihad Above co-branded card ever since its launch in June 2010 convinced us that this was the best offering in its category - we are delighted the judges agreed. We are proud to work together with Etihad to ensure that we continue to deliver the best value proposition to the customer."

The Etihad Guest Above credit cards come in a variety of formats and offer ADCB customers between one and two Etihad Guest Miles for every dollar spent using them. Various bonus incentives include fast track enrolment to Etihad Guest & Silver tiers, a welcome bonus of up to 50,000 Guest Miles, bonus Guest Mile rewards for dollars spent on Etihad tickets and international purchases as well as a wide range of service benefits.
 

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