In line with its corporate social responsibility strategy and in line with its current initiative, ‘Community First’, First Gulf Bank (FGB), one of the leading banks in the UAE, is running a competition on Star FM, Emarat FM and Al Khaleejia FM from 15-19 May 2011; in celebration of the UN Global Initiative, “World Family Day” which will be held on 15 May 2011. As part of this initiative FGB aims to present a larger support to the UAE community as well as being a positive societal actor.

Abdulwahed Juma, Head of Corporate Affairs commenting on the upcoming initiative stated: “At FGB, we understand the needs of the community around us, which is why we have launched ‘Community First’, an initiative which we hope will further enrich communities across the UAE.”

Lucky listeners will stand to win a family pass (two adults and four kids’ passes) for Ferrari World Abu Dhabi theme park each day. Listeners will have to answer a multiple choice question each day on Star FM, Sabaho from 7:00AM - 10:00AM; Emarat FM, Ahla Sabah from 6:30AM - 9:30AM; and Al Khaleejiya, rayh balak from 6:00PM-8:00PM.

Juma continued; “The family as a basic element of a society has been and remains a preserver of human values, culture and historical continuity of generations. In support of this FGB is committed to being a socially responsible bank and through this initiative, FGB hopes to positively impact the development of the UAE society and economy.”

Finally he added; “understanding that we live in a demanding fast-paced world, we hope that the winning families will get an opportunity to spend some quality time together and enjoy a day out.”

Recently, FGB initiated a road safety campaign, which coincided with the UN Global Road Safety Week, in which school students were invited to experience the GT Junior attraction at Ferrari World Abu Dhabi (FWAD). The aim of the campaign was to educate young children on the rules of the road, the importance of the seat belts and responsible driving. School children from Al Shamkha Primary School and Sas Al Nakhel Primary School visited FWAD to experience the Junior GT ride which is sponsored by FGB.
 

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