Management Centre Europe (MCE), the largest provider of strategy implementation and business transformation programs for international companies, today announced its intention to open the first regional office in Masdar City, Abu Dhabi. The decision comes as MCE announced 30 percent growth in the first quarter of 2011 in business stemming from the Middle East. The company ventured into the region in 2005.

MCE was established in Brussels in 1961 as the European headquarters of the American Management Association (AMA), and provides high quality and consistent management development solutions across Europe and globally.

“Over the years we have built strong relationships with businesses here and driven by growing revenues and the need to have a local presence to better serve the market, we decided to establish an office at Masdar City in Abu Dhabi,” explains Ed Reilly, President and CEO of the American Management Association (AMA).

The announcement was made during the first ’International Client and Networking Event for the Gulf Region’ in Abu Dhabi. The event was jointly hosted by MCE and AMA, which is headquartered in New York City.

MCE has been conducting workshops across the Middle East region, with a focus on the Gulf Cooperation Council (GCC) countries, where Saudi Arabia, Kuwait, Qatar and the United Arab Emirates (UAE) have been top performing markets. In the 2009/2010 sea-son, MCE witnessed a growth of 14 percent in revenue accrued from their open enroll-ment workshops; while participation in their workshops increased by 19 percent for the same period.

Reilly presented six global mega trends identified by MCE Research, and their impact on business in the region. “Companies need to understand that a universal management model does not exist. Best practice differs by industry, by region, and also by the strat-egy the company chooses to follow. We will continuously put the effort on understanding these differences, and how they evolve,” asserted Reilly.

MCE in its seven years of operations in the region has witnessed strong participation from key verticals such as Chemical, Oil & Gas, Telecom, Transportation and Pharmaceutical. However, the trend in 2011 is shifting and garnering more inquiries from the Healthcare in addition to existing verticals.
 

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