‘Big Boys Toys’, the Middle East region’s highly awaited luxury lifestyle exhibition, is showcasing the Sijatec BMW M3 simulator - a driving simulation model that gives visitors the chance to experience being a real life professional race car driver with real race track and road condition settings. The BMW simulator makes its Middle East region debut appearance during the high-octane four-day show, which runs from March 16 to 19, 2011 at the Abu Dhabi National Exhibition Centre (ADNEC). This year’s edition promises adrenaline packed entertainment shows and interactive games like Archery, RC car racing, Mini Golf, and Pool tournaments.

Visitors at the ‘Big Boys Toys’ show will get a first hand experience at trying out the simulator and experiencing a simulated test drive in a real BMW M3. The model offers real speeding experience and will react to every nuance and impulse on the track. The simulator is being presented by Sijatec GmbH, a company specializing in technology, home automation, design and implementation of construction projects, in particular their technical equipment, for business customers as well as private sectors. The company believes that as a ‘nation of cars’, UAE is a perfect place to house its BMW simulators.

“This year’s edition of ‘Big Boys Toys’ offers visitors the chance to unleash their race car driving ambitions and try out our BMW M3 Simulator - giving them the feel and experience of a professional race track. Aside from the simulator, we have also prepared adrenaline packed entertainment shows and exhibitions like the football tricks and skills of Billy and Jeremy and the contortionist skills of Lilia Stepanova. We will also be having 30 hours of live musical entertainment coming from the best bands in the UAE. All of these shows combined with the top exhibits and displays of the latest in luxury and high end products and services are guaranteed to give visitors one weekend to remember,” said Biju Jayaraaj, Chief Executive Officer, Artaaj.

‘Big Boys Toys’, is a must-attend event for consumers and high-net-worth individuals in the region which showcases their products to an affluent target audience of over 60,000 visitors. Currently all ‘Gold Class’ tickets for ‘Big Boys Toys’, have been sold out and there is brisk sales in the ‘SILVER’ ticket category, as the countdown starts for the most exciting four-day event in Abu Dhabi. Single Entry SILVER tickets are priced at AED 100 and Season Entry SILVER tickets are priced at AED 200. The Gold and Silver ticket holders have only entry to the event from March 17 to 19, 2011. Tickets are available online through leading UAE web portals www.boxofficeme.com; www.timeouttickets.com; www.ticketingco.com and www.virginmegastore.me or at Hallmarks, Spinney’s Audio Video and Virgin Megastore outlets. More information about tickets is available on the hotline: +971 55 7766998.
 

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