Etisalat today announced its partnership with the Abu Dhabi Media Summit for the second consecutive year, during a press conference held at Yas Hotel, Abu Dhabi. The three day summit is an important forum bringing together top brass from a broad-cross section of business sectors from around the globe to showcase their expertise and discuss the different issues that are impacting the media industry.

Ali Al Ahmed, Chief Corporate Communication Officer, Etisalat, said: “We are thrilled to partner with the Abu Dhabi Media Company for an assuredly second successful year of the Abu Dhabi Media Summit. Partnering with this high-profile event allows the telecom industry to engage with the media elite and opens doors for discussion to take the media industry to new heights.”

Al Ahmed praised the role played by twofour54 in developing Abu Dhabi as the regional media hub of excellence and innovation. He added that such forums play a significant role in helping Etisalat position the UAE at the forefront of media and technology amongst the world’s most developed nations. “Etisalat takes pride in providing a solid infrastructure of international standards, including an investment of over AED 5bn to deploy one the world’s best FTTx networks in the UAE, that is capable of creating a suitable environment for boosting growth and digital content innovation.

At the forefront of these debates, Etisalat’s Chairman, Mohammad Omran will address the conference on March 16. Omran will discuss the huge evolution in both sectors which is leading to great integration through the convergence of media and telecoms. He will also elaborate on the vast possibilities of futuristic digital services and new platforms based on the advanced fiber-optic network. Etisalat’s Group Chief Operating Office, Eng. Ahmad Abdulkarim Julfar, will address the congress with special emphasis on the forecasted growth in emerging markets for social and disruptive technologies and future service trends, in addition to ‘convergence’ and its impact on modern society.

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