Abu Dhabi based Agthia Group PJSC is creating a new functional water segment in the UAE with the launch of the region’s first Vitamin Water product – WOW.

WOW Vitamin Water will be available in three unique flavours, each combining the refreshing pureness of Al Ain Mineral Water with the natural benefits of vitamins, minerals, herbs & fruits extracts. All flavours contain natural fruit juice, are low in calories and are 100% natural, with no preservatives, additives or artificial colors.

Speaking about the innovative new product, Mr. Fasahat Beg, General Manager of Agthia’s Consumer Business Division said: “With the launch of WOW Vitamin Water we are creating a new functional water category in the UAE which recognizes a growing worldwide trend where consumers are looking for healthier, value-added beverages. Globally, the Vitamin Water category is growing at the rate of 14% annually (source: Zenith International, 2010), and we believe these figures can be replicated here. The WOW product range has been developed after obtaining consumer feedback regarding specific health and wellness concerns and each of the respective WOW offerings – Live, Think and Relax – provide relevant health benefits which meet consumer needs at different times of their day.

WOW will initially be available in 3 unique and stimulating flavors: Live, Think & Relax.

• WOW Live contains all-natural apple & kiwi fruit juice, with Vitamin B-Complex and guarana extracts. This particular variant is designed for the early hours of your day, giving you the right amount of zest required.

• WOW Think contains natural orange, passion fruit and star fruit juice, with Vitamin B Complex, guarana and ginseng extracts. It is ideal as a morning drink, to boost your stamina level and keep you focused during the day.

• WOW Relax contains peach and raspberry juice, with lemon balm extract. It also contains: Vitamin B-Complex. The ingredients of this drink work as a calming agent and help reduce stress, giving you a good night’s sleep, and is hence best consumed during evening hours.

“In addition to the numerous benefits of the vitamins and herbs, WOW Vitamin Water is also a low glycemic index product, making it ideal for health-conscious individuals seeking beverages to help them achieve more in life while taking care of their bodies,” added Mr. Beg.

WOW is also an environment-friendly product, the first to use the breakthrough ThermoShape™ lightweight hot-fill technology recently installed in Agthia’s water and beverage manufacturing facility in Al Ain. The Thermoshape technology allows for at least 30% less PET use than the existing hot-fill bottling technologies in the world, thereby contributing to less energy usage and improved PET recycling.

WOW- Vitamin Water is now available in all leading stores in UAE.
 

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