The latest models in street trucks, dune buggies and desert trucks take the spotlight in this year’s edition of ‘Big Boys Toys, the region’s highly anticipated luxury lifestyle exhibition, which will run from March 16 to 19, 2011 at the Abu Dhabi National Exhibition Centre (ADNEC). The models, which are being distributed and marketed by the Lehman Race Cars (LRC) Off-Road Engineering group, are in the price range of around USD 300,000 to USD 950,000. ‘Big Boys Toys’ promises to showcase the latest technologies and the biggest brands combined with high-impact shows and features.

LRC offers customized dune buggies for sand race or recreational vehicles. The company designs the vehicles using state-of-the-art high tech 3D software and tests each part virtually before going to actual production - ensuring the strength, form, and function of the parts meet the requirements. After the design phase, the individual parts are laser cut and machined from the lightest and strongest materials known to man like aluminium, titanium, carbon fiber and 4130 chromoly steel. These materials are standard in all LRC Off-Road Engineering race and play vehicles. F/911 and aircraft grade hardware in combination with a beautifully ‘TIG’ welded 4130 Chromoly Steel chassis makes all their vehicles incredibly strong, safe and reliable.

“’Big Boys Toys’ is pleased to offer the latest in off road and desert based vehicles for motoring enthusiasts and hobbyists. The LRC group, which offers customized and specialized editions of off-roaders, will be highlighting the latest in desert trucking, street trucking and dune buggy models, “ said Biju Jayaraaj, Chief Executive Officer, Artaaj. “This year’s show aims to capture an audience of high end consumers like specialized motoring hobbyists who are looking for luxury vehicles and their related accessories. We are also glad to report that anticipation for this event is so high that all of our gold class tickets have been sold out. At the rate that the tickets are going, people who are planning to attend the event should buy their tickets as soon as possible. Visitors to this year’s show will find that we have incorporated more features - making it a truly action-packed exciting four-day event that will truly be remembered.”

Artaaj also revealed that currently all ‘Gold Class’ tickets to the show have been sold out, with the SILVER and VIP tickets also having brisk sales. Tickets are categorized under Single Entry SILVER, priced at AED 100 and Season Entry SILVER, priced at AED 200. The show opens on March 16 for limited VIP ticket holders. Priced at AED 1000, the VIP ticket is inclusive of entry for all entertainment features and shows, while Gold and Silver ticket holders have only entry to the event from March 17 to 19, 2011. Tickets are available online through leading UAE web portals www.boxofficeme.com; www.timeouttickets.com; www.ticketingco.com and www.virginmegastore.me or at Hallmarks, Spinney’s Audio Video and Virgin Megastore outlets. More information about tickets is available on the hotline: +971 55 7766998.
 

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