As sports fans the world over gear up for biggest Cricket event every four years, we are adding to the excitement of the moment with a not-to-be-missed ICC World Cup offer: Get up to four months for free when you take up a new du TV package or upgrade to Firstnet Premium or Pehla Silver.

“Providing quality entertainment – from music to film to first-class sporting events – is a top priority for us, and we always strive to add a little excitement to our customers’ lives by bringing the the best possible events at the most competitive prices. The World Cup is eagerly anticipated by our du TV customers in the UAE – whether they are from Australia, Bangladesh, Canada, India, Ireland, Netherlands, New Zealand, Pakistan, Sri Lanka, South Africa, UK or Zimbabwe. With our new offer they can enjoy this event to the fullest.” commented Farid Faraidooni, Chief Commercial Officer, du.

Customers can upgrade or subscribe to the Firstnet Premium or Pehla Silver TV packages till 15 March 2011 to catch the 2011 ICC World Cup matches up until the final on 2 April on channel 560 (“CricOne”). As part of the special offer, they will receive free credit for the 5th and 6th month of the subscription on 15 September 2011 and credit for the 11th and 12th month on 15 March 2012. Those customers who already have a subscription to Firstnet Premium or Pehla Silver or Gold will automatically have access to the live broadcast of the event.

To subscribe or upgrade to Firstnet Premium or Pehla Silver, customers need simply visit a du shop or call Customer Care on 04-3905555.

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