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As The Bride Show Abu Dhabi prepares to open its doors to the UAE capital’s fashionistas and brides-to-be tomorrow (Wednesday 2 February) it has been revealed that this year some of the runway designs will literally be good enough to eat.
New exhibitor, ChoCo’a, will showcase its incredible Lady Gaga-esque edible outfits on the runway at The Bride Show Abu Dhabi. Models will storm the catwalk wearing a wedding cake hat, a chocolate dress, a Hermes Birkin handbag cake and a leather dress embellished with brightly coloured macaroons. One model will be covered in traditional henna designs stenciled in chocolate rather than conventional dye.
The fashion show is the latest creative craze that ChoCo’a, a family-owned manufacturer and retailer of unique chocolate products and confectionery, brings to the UAE market. The chocolate artisans unveiled earlier this week their Spring/Summer 2011 collection of chocolates which takes its inspiration from the fashion colour pallet reigning over the runways this year; citrus yellow, lime green and orange.
The fashion show at The Bride Show Abu Dhabi is in response to a recent trend among esteemed haute couture houses where food and fashion combine. World famous designer Karl Lagerfeld is now turning his talents to the kitchen, creating crab salads at Café de Flore and chocolate Yuletide logs at Le Nôtre in Paris. And Chanel’s lollipops, ice-cream cones and popcorn means that fashion really is good enough to eat.
You can even buy designer water thanks to a series of collaborations between Evian and Issey Miyake, Jean Paul Gaultier, Paul Smith and Christian Lacroix.
The Bride Show Abu Dhabi, running from 2 to 5 February at the Abu Dhabi National Exhibition Centre, is an ideal venue for fashion fabulous ideas. The four day bridal extravaganza will be opened by its patron Her Highness Sheikha Sheikha Bint Saif, wife of His Highness Sheikh Dr. Sultan Bin Khalifa Bin Zayed Al Nahyan.
Joining the event for the first time and opening the four days of fashion shows on Wednesday 2 February at 6pm, is celebrity designer Tony Yaacoub, famous for dressing stars like Nancy Ajram, Najwa Karam and Majida El Roumy with luxurious, crystal-studded gowns.
Other highlights on the opening day runway include fresh and innovative bridal looks by UAE designer Al Mansouri Fashion and Kuwaiti designer Awatif Al Hai and evening wear by Al Motahajiba. The team of professional models will be styled backstage by MAC Cosmetics and L’Oréal Professionnel.
The Bride Show Abu Dhabi, organised by IIR Middle East and sponsored by Corniche Hospital, is the most prestigious bridal exhibition in the UAE capital and takes place daily from Wednesday 2 to Saturday 5 February 2011 at ADNEC from 2:30pm to 10:30pm. Admission is reserved exclusively for women on Thursday 3 February; entry is 10dhs.
The Bride Show Abu Dhabi is followed by The Bride Show Dubai which takes place from 30 March to 2 April 2011 at the Dubai International Exhibition Centre.
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