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Bawadi Mall received 8,295,000 visitors in 2010, an increase of 30 percent over 2009, boosted by major events, promotions and activities throughout the year.
The several events held in the mall included "Around the World in 60 Days", “Shop & Win” and “Win the Gold” in addition to more than 40 events organized by several governmental and private organisations.
Khalid Shraim, Marketing Manager, Bawadi Mall, said: “These events served to boost the retail sector. Having attracted several visitors from outside the country, mall has offered a unique touch to customers’ experience.
During the last Eid Al Adha week, Bawadi Mall attracted 260,000 visitors from Al Ain and several other places from all over the UAE as well as Oman.
Bawadi Mall hosted nine performing troupes from UAE, Palestine, Syria, Greece, Spain, Brazil, Korea, Caucasus and Native America. The leading mall in Al Ain Also hosted Tawam Hospital’s Mobile Mammography van for breast cancer screening as part of its biggest CSR program for 2010.
The Abu Dhabi Authority for Culture & Heritage, represented by Al Ain Museum and Al Ain Municipality, teamed up with Bawadi Mall to organize a three-day Heritage Exhibition that highlighted the traditional life of Emaratis.
Over 60 drawings of school children were displayed at Bawadi Mall as part of an exhibition “Am an artist” organized by “Housa Bin Mohammed” School, Al Ain.
Bawadi Mall saw nearly 200 per cent rise in footfall during the 26th GCC Traffic Week activities under the theme of "Beware of Others’ Mistakes”.
The Mall hosted a two-day exhibition to coincide with World Water Day aimed at enhancing awareness of the importance of conserving water for a better future for our kids and safer environment.
Bawadi Mall also had a 51-day promotion under the theme “Shop & Win” offering a mix of entertainment and shopping experience.
“Our top priority is to enhance our partnership with the international, regional and local businesses present in the mall by developing innovative channels to sustain the trust between our tenants and our visitors,” pointed out Shraim.
New brands have made their debut in Al Ain city through Bawadi Mall, such as Zara Mango, MAX, Marks & Spencer, Nokia, Adidas, Guess, Kotton, H&M, ACE, Toys “R” Us ,BHS and Magrudy’s amongst others. The mall has attracted more than 380 retail outlets, including international names.
These events touched several cultures and nationalities from all over the world aiming to make Al Ain an international centre playing host to different cultures and traditions in the world.
Despite the fact that Bawadi Mall has opened at a very critical period when the global economic crunch was at its height, the mall registered record sales in the very first month, a tribute to its well-rounded marketing strategy and an outreach campaign that was tailored to the mall’s tenants, visitors and community at large.
The 10,000 sq. m. “Family Entertainment Center” features a varied mix of fun, ranging from the “Roller Coaster” to the “Fun Ski Village”, amongst many other attractions. Eight movie theatres including Grand Class Hall, a bowling alley, a distinctively rich food-court and several casual dining alternatives offering delicious varieties of cuisines makes a visit to Bawadi Mall a worthwhile and exciting experience.
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