"The United Arab Emirates is recognized as an important international financial services centre: the number of banks and financial services companies are growing at a fast pace, stock markets are thriving in Dubai and Abu Dhabi; all levels of society show a strong commitment to providing world class financial services. MoneyExpo Dubai 2011 is a very important initiative that will help ensure that members of the general public acquire the information, knowledge and skills necessary for making sound investment decisions and for utilizing the financial services available to them."
- Sheikh Nahayan Bin Mubarak Al Nahayan

The event will be the first opportunity for the public to meet with their service providers in a neutral setting, benchmark products and services and gather market information for themselves. Covering a range of asset classes from insurance, mortgages and savings plans to trading and commodities - this event is designed to meet the public’s need for medium to long term investment opportunities. As Sheikh Nahayan Bin Mubarak Al Nahayan continued to explain "Information given to investors must be provided in ways that are easily understood by the general public. It is also important to strengthen investors’ abilities to use that information wisely. MoneyExpo Dubai 2011 will empower investors by providing access to accurate, reliable and easy to understand information, as well as the tools to use this information to make and monitor their own investments."

The educational emphasis on the exhibition is central. As marketing director Ranna Mokhtarzadeh has said, "I know that I always felt that passing through the UK school and university system there was nothing that I ever learnt about how to deal with money in the real world. Our aim for the 3 day event is to empower people with the tools to make the best decisions for their finances. There is a lot of misinformation out there and certainly a lot of fear given the state of the world economy. It is for this reason that we are bringing together some of the world’s leading wealth creation experts to share their strategies for creating wealth in these challenging times."

The speaker faculty will include Sharon Lechter, one of President Obama’s advisors on financial literacy and education and co-author of the international best-seller - Rich Dad Poor Dad which has sold over 27 million copies and been translated into over 50 languages. Other luminaries include Robert Allen, one of the best known financial advisors also from the US and author of two of the best-selling financial books in history and the world’s number one affiliate marketer - Ewen Chia, who is from Singapore.

The event also represents a unique marketing opportunity for the personal finance industry in the region. "The success of other such money shows elsewhere in Asia and the US is remarkable and we found an overwhelming need for something similar in this region." says Simon Eder. As he explains, "In our research with the public, they expressed a real reticence for some of the leading providers in the region. Over 30% of the people that we spoke to said that they were dissatisfied with the customer service of their bank for example. People also felt harassed by the continual bombardment with cold-calls in this region. Many expressed to us the need for an unbiased platform where people could sit down and learn about what had worked for others."

For more information, contact:

Ranna Mokhtarzadeh
Tel: +97150-1030560
Email: Rannasm@moneyexpodubai.com
Website: http://www.moneyexpodubai.com

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