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As part of Yasalam 2010, the month of city-wide community celebrations in Abu Dhabi, local university students are participating in interactive Mastering Motorsports workshops from October 12th to 13th with some of F1’s top professionals, including Mr. Brett Volker, Head of Brand and Communications, Virgin Racing, and Mr. Karun Chankdok, F1™ Driver HRT F1™ Team, to inspire them to consider a future career in F1™ or motorsports.
Organised by FLASH Entertainment and KHP Consulting, sports marketing and communications specialists, these workshops bring the leading lights of the world’s biggest annual sporting series to the fans, helping the youth of Abu Dhabi understand the incredible opportunities that come along with Abu Dhabi hosting a F1™ Grand Prix.
John Lickrish, Flash Entertainment’s Managing Director, commented:
"Yasalam brings the community together, and more importantly inspires the youth of the UAE for the future. Mastering Motorsports was a huge success last year as it helped students understand the huge variety of opportunities open to men and women to work in this exciting industry. I hope our top-class line up of speakers inspires some of these students to develop their love of motorsports into a fulfilling and exciting career - and perhaps come back to these sessions in the future to share their experiences.”
Over 600 students from different universities and colleges across the UAE, including Zayed University, Khalifa University, New York University of Abu Dhabi, Higher Technology of Al Ain, Abu Dhabi Women’s College and Dubai Women’s College gathered at Yas Marina Circuit, Yas Island, to learn more about the role of Engineering, Health & Fitness, PR and Media and Business & Sponsorship in the motorsports industry. Inspiring speakers such as Mr Roger Cleary, Mark Webber’s Personal Trainer and Mr Brett Volker, Head of Brand and Communications, Virgin Racing, shared their experiences to help inspire the drivers, physio’s, team managers and sports journalists of tomorrow.
Katja Heim, CEO of KHP Consulting, said:
"After the huge success of our first Mastering Motorsports workshops, KHP are delighted to be working again with FLASH to bring such inspiring speakers to the home of racing in Abu Dhabi. All Yasalam Live Across the City events are looking to inspire the community, and the Mastering Motorsports lectures have the potential to create a lasting legacy.”
Session and Key Speakers
Medicine & Fitness, 12th October:
• Mr. Simon Fitchett, Vitaly Petrov’s Personal Trainer from Renault F1 Team
• Mr. Gerry Convy, F1 & Race Driver Specialist Fitness Trainer
• Mr. Roger Cleary, Mark Webber’s Personal Trainer from Red Bull Racing team
Business & Sponsorship, 12th October:
• Mr. Sven Schaefer, Manager Accounts & Events for Sauber Motorsport AG
• Mr. Brett Volker, Head of Brand and Marketing Communications for Virgin Racing
• Mr. Karun Chankdok, F1™ Driver HRT F1™ Team
Public Relation & Media, 13th October:
• Mr. Joe Saward, F1 Writer and Author
• Ms. Georgia Lewis, Deputy Motoring Editor, The National
Engineering, 13th October:
• Mr. Ian Davis, Race Engineer, Ford Abu Dhabi World Rally Team
• Mr. Barry Hope, Gulf Sport Racing
• Mr. Karun Chankhok, F1 Driver, Hispania Racing Team
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