Etihad Airways, the national airline of the United Arab Emirates, has announced that the ‘Etihad Runway with LABELS’ gala evening and fashion show held in Pakistan last week has to date raised over US$50,000 for the charity organisation Developments in Literacy (DIL), in support of educating disadvantaged children across Pakistan.

During the event, Etihad Airways also announced that it will be entering into a long term partnership with DIL to continue its support of the important charity.

Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “Etihad Airways strives to play an important role in the communities of every one of its destinations. In Pakistan, we have worked on various initiatives to support charity and non profit organisations and we are delighted to contribute to DIL’s mission in providing education to disadvantaged children across Pakistan.”

The gala event was attended by Pakistani celebrities and media representatives and was launched with a surprise performance from Etihad Airways’ newly signed brand ambassador from Pakistan, Strings. Throughout the fashion show, top fashion models from Pakistan displayed exquisite creations by Pakistan’s leading fashion designers: Ayesha Farook Hashwani; HSY; Nomi Ansari; Faiza Sami; Maheen Khan; and Elan by Khadija Shah.

About LABELS: LABELS is one of Pakistan’s premier multi-designer fashion stores. It emerged onto the fashion scene in 1996 and pioneered casual western clothing in Pakistan. LABELS opened the first Original Levis store in Pakistan retailing Levis & Dockers products and also retails Maheen Kareem, Jannat & Sadaf, James Abidi, SadiyaNadiya, Pash, Zara Shajahan, Elan, Chamak, Mina Hasan, N.Ali, Belladonna, Anisa Khan, Levi Strauss Signature and United Colors of Benetton all under one roof to provide Pakistani women a wide range of choices for fashion wear.
 

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