National Geographic Abu Dhabi, the channel which invites viewers in the Middle East to re-think the way they see television, announced today that it is a finalist in two categories for the prestigious 2010 PromaxBDA Promotion and Marketing World Gold Awards.

National Geographic Abu Dhabi has been listed in the Best Promotional Items category for its 2010 recyclable calendar, and in the Best Sales Promotion (Collateral / Specialty) category for its launch sales kit.

“We are thrilled to be listed as a finalist in these two categories,” said Rohit D’silva, General Manager of National Geographic Abu Dhabi. “We are committed to developing innovative and effective marketing materials that reflect the creativity on our channel. We hope our successes so far will be recognized by the judges.”

“National Geographic Abu Dhabi is dedicated to expanding the environmental and cultural awareness of viewers in the Middle East. The channel relies on innovative marketing and promotion techniques to draw attention to its unique programming in a very competitive television arena,” comments Karim Sarkis, Executive Director of Broadcast at Abu Dhabi Media Company. “Being recognized by an international organization of this caliber is an acknowledgement that our work is at a par with global standards.”

The PromaxBDA Awards is the only competition dedicated to recognizing excellence in marketing, design, and creative content in the entertainment industry. The competition receives thousands of entries each year from around the globe.

Winners will be announced during the PromaxBDA awards ceremony in Los Angeles on 24 June, 2010.
 

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