In a major coup for Irish tourism, iconic buildings and attractions around the world including the Sydney Opera House, the London Eye, the Sky Tower in Auckland and the CN Tower in Toronto will turn green after sunset this evening, in honour of St Patrick’s Day. This unique initiative is part of Tourism Ireland’s biggest ever promotional programme of activities to showcase the island of Ireland on St Patrick’s Day around the world.

A number of Irish celebrations are also taking place around the UAE, with the Aloft Hotel in Abu Dhabi going Irish for the evening with a reception hosted by the Ambassador of Ireland, H.E. Ciaran Madden. The event will be attended by the Attorney General of Ireland, H.E. Paul Gallagher S.C., local dignitaries, the diplomatic community, the local Irish community and friends, and Tourism Ireland will be on hand to offer advice and information about St Patrick’s Day and other tourism attractions.

Niall Gibbons, Chief Executive of Tourism Ireland, said: “Over seventy million people around the world claim links with the island of Ireland and St Patrick’s Day is a truly unique opportunity to showcase our wonderful tourism product to a huge audience across the globe, as people instantly identify St Patrick’s Day with Ireland. The agreement to allow us to “green” such iconic buildings and attractions must be a first for any destination and clearly illustrates the goodwill that the Ireland brand generates across the world. We are using every opportunity to capitalise on Ireland’s heightened profile to showcase the uniqueness of a holiday on the island – the diversity of our culture and heritage and the friendliness of our people. We aim to bring a smile to the world. The message is that there has never been a better time to visit the island of Ireland.”
 

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