Under the Patronage of H.H. General Sheikh Mohammed Bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the United Arab Emirates’ Armed Forces, the World Health Care Congress (WHCC) Middle East will begin a three-year endeavor on December 5-7, 2010 in Abu Dhabi.

The support of the Crown Prince, the Health Authority - Abu Dhabi (HAAD), the regulative body of the Healthcare Sector in the Emirate of Abu Dhabi and Abu Dhabi Tourism Authority (ADTA), the body responsible for building and developing the Abu Dhabi’s tourism industry, for the World Health Care Congress Middle East is another important step in the strategic commitment to excellence and innovation in health care in Abu Dhabi to develop a global center for health care innovation and research.

Engineer Zaid Al Siksek, Chief Executive Officer of the Health Authority - Abu Dhabi said: "Abu Dhabi is committed to continuous improvement, innovation and excellence in health care for all of its residents, the Middle East in general, and to inspire health innovation and improvement worldwide. We envisage the event attracting a high regional and international turnout of health care executives, providers, and government leaders to explore fresh ideas and unique insights.

"There is an increasing amount of innovation in health care throughout the world, yet often dramatically better health delivery practices and outcomes are not even widely recognized within their own countries," said WHCC Chairman Vidar Jorgenson. "Abu Dhabi is providing a great service by sponsoring a World Health Care Congress that will focus on innovation, identifying and promoting these important health care innovations with recognition throughout the world, inspiring even more health innovation and sharing in the future." The congress is seen as a welcome boost to Abu Dhabi’s expanding business tourism portfolio with the Abu Dhabi Tourism Authority (ADTA) lending its support.

Mubarak Al Muhairi, Director General, Abu Dhabi Tourism Authority (ADTA), said: "Major international events of this nature have substantial tourism benefits for the destination bringing in speaker platforms and delegates who use our state-of-the-art facilities, put revenue into the local market and interact with the destination, some for the first time."

 

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