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More than 35 designers and manufacturers representing the best in Italian interior design are set to showcase Italy at a three-day interactive event in the UAE capital, Abu Dhabi, next month from March 4-6, 2010.
Francesco Alfonsi, the UAE-based Italian Trade Commissioner said that event has already drawn great interest from the region’s trade buyers, as well as design consultants and architects.
“Of course, we realise that Italy is synonymous with wonderful design. Indeed, to many ‘Made in Italy’ represents innovation, elegance, superior craftsmanship and top-quality materials,” he said.
According to Alfonsi, the event is designed as an interactive living zone “We have created an interactive living zone across several themes, to give the real taste of a lifestyle experience. The zone cleverly uses a cross-section of fused concepts and products and is the result of a wonderful collaborative effort by the participating companies.”
He said that the living zone concept is created by Italian architects Mr Attilio Lapietra and Mrs Tiziana Burrini from ARTEX, the Centre for Artistic and Traditional Handicrafts of Tuscany.
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