Emirates NBD, the Middle East’s largest bank by asset size, announced today that it will host a nine-day campaign in Al Bawadi Mall, Al Ain, to showcase its line of personal banking products & services to the residents of Al Ain and Abu Dhabi. The campaign, which runs from February 6-14, 2010, will also feature the bank’s wide range of packaged solutions and information on personal banking. 

Products being showcased include Super Saver Plan, specially developed to enable customers to plan for future needs such as children’s education, retirement or a wedding; as well as Sharia-compliant products, such as Takaful and Tawfeeq. The bank will also profile its wide range of personal banking and insurance products and other value-added packages with unique benefits. 

Emirates NBD advisors will be on hand at the campaign venue to highlight the bank’s latest offers and to provide expert advice. Visitors who visit the stand during the promotional period will also be entered into a free draw and stand to win the prize of a luxury weekend getaway.

“Our campaign in Al Bawadi Mall will give customers the opportunity to receive specialist advice and information on our services whilst they are shopping,” said Abdulelah Al Kindy, Head of Retail Banking, Abu Dhabi Region, Emirates NBD. We are looking forward to meeting local residents and visitors and helping them identify the right savings product based on their specific needs. 

“As a leading bank, Emirates NBD caters to the requirements of a diverse range of consumers, and we are confident that such an event will reach out to many of them. “In addition to our existing branch at the mall, we have reached out to our customers by having a purpose-built stand inside the mall to further meet their needs.

“With an existing network of 13 branches and 48 ATMs & CDMs in Abu Dhabi and Al Ain, which is part of the larger network of 110 branches and 650 ATMs throughout the UAE, this campaign will provide customers with yet another direct means to access our products and services in a friendly and convenient environment,” he concluded.

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