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VEVO, the new premium music video and entertainment service created in partnership by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Company (ADMC) and powered by YouTube, was the most visited U.S. web network in the Entertainment-Music category last month with 35, 395, 000 million unique visitors, according to comScore. VEVO’s number one ranking is even more impressive as the service’s December 8 launch means VEVO was not live for the full month of December, which comScore bases its results. comScore’s Media Metrix service is a recognized leader in measuring the digital world.
VEVO’s remarkable launch traffic is the result of the service’s VEVO Network strategy. The VEVO Network platform represents a ubiquity strategy where its content is available on VEVO.com (the service’s marquee destination site), YouTube and through a VEVO-branded embedded player, creating the largest music video audience network online.
“We are thrilled that the VEVO Network, which is still in its infancy, has debuted at the top of the comScore rankings for unique visitors across the Entertainment-Music category in the U.S.,” said Rio Caraeff (President and CEO, VEVO). “The interest and enthusiasm our users have shown has been both gratifying and inspiring. We are also proud to deliver such strong traffic results straight out of the gate to our content and marketing partners, which solidify their early belief in the VEVO vision. We listen very closely to all of our partners and fans, and have been incorporating their feedback to continue to improve upon the VEVO experience.”
Edward Borgerding, Chief Executive Officer of ADMC said: "We are pleased that ADMC’s global digital strategy is bringing in such great results and we expect to continue to leverage this global success to bring the best next generation media products to the region.”
“We are not surprised at the success of VEVO as the proposition is intuitively brilliant; we are merely surprised by the speed of consumer adoption, and truly excited to see VEVO become a leading music video entertainment platform, loved by consumers”, added Ricky Ghai, Executive Director, Digital Group.
Music videos from Beyonce, Justin Bieber, Drake, Lady Gaga, Jay Sean, Shakira, Britney Spears, Taylor Swift and Young Money are the most popular on VEVO this week.
The Top 5 U.S. Entertainment-Music networks on the web, according to comScore Media Metrix data, for December 2009 include: MySpace Music, AOL Music, Warner Music and MTV Networks Music.
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