In line with its commitment to enhance customer service standards across all the markets in which it operates, Emirates NBD, the Middle East’s largest bank by asset size, announced today that it has introduced its first "Customer Day" in Abu Dhabi. The event, which took place recently in the UAE capital, provided customers with the opportunity to interact with Emirates NBD’s senior management, and to share their opinions and feedback about the bank’s services and products.

This ongoing programme has been designed to improve the level of overall customer satisfaction by increasing dialogue between clients and bank staff. Launched in Dubai last month, the "Customer Day" programme is integral to the bank’s long-term focus on service quality. Throughout the programme, Emirates NBD will be recognising individual service champions across its network, including 110 branches in the UAE.

"We are very pleased to introduce this initiative in Abu Dhabi as part of our overall goal of enhancing the level of customer satisfaction across our operations," said Abdulelah Al Kindly, Head of Retail Banking, Abu Dhabi Region, Emirates NBD. "At Emirates NBD, we recognise that our clients are our greatest source of learning, and that this ongoing dialogue will provide us with significant opportunities to further improve the experience of banking with Emirates NBD.

"Here in Abu Dhabi, during this period of challenges presented by the global financial crisis, we are focused on meeting and exceeding the expectations of our clients," Al Kindly continued. "Our first ’Customer Day’ has proved a tremendous success, and we look forward to hosting further such events in the months to come."

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