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Abu Dhabi National Exhibitions Company (ADNEC) has revealed that upon full completion, the Aloft Hotel, the first of its on-site hotels to open, will provide the UAE capital with 408 additional hotel rooms, making it the second largest hotel in Abu Dhabi, in terms of capacity.
The Aloft Hotel will be operated by Starwood Hotels and Resorts Worldwide and will be linked directly to the Abu Dhabi National Exhibition Centre, next to the Capital Centre district. It will bring a brand new lifestyle concept in hotels to the capital, targeting the niche market of today’s forward thinking business travellers by offering a quality, designer product which is affordable with a focus on accessible technology, comfort and convenience.
Simon Horgan, ADNEC Group CEO said, “For an exhibition development to be successful it must have accommodation on site which suits all aspects of its audience from luxury to value. The high demand and relatively low supply of hotel accommodation in Abu Dhabi is a concern for our international exhibitors and visitors and so I am delighted that the first hotel to open at ADNEC will be the city’s second largest and one of its most competitively priced.”
Stephan Vanden Auweele, Aloft Hotel General Manager added: “Aloft is the world’s fastest growing hotel brand. It has re-invented the industry by ignoring certain aspects of hotels which have become clichéd and old fashioned in the minds of our target audience. For example, free wireless internet is very important to our customers, but room service and silver service tea lobbies are not. We provide what our customers want and don’t concern ourselves with things that they don’t; this approach reduces our costs and allows us to provide the customer with a lower price per room.”
The Aloft Hotel will be located 20 minutes away from downtown Abu Dhabi and 15 minutes from Abu Dhabi International Airport. It will serve the ADNEC visitors and exhibitors but is also anticipated to become a regular destination for young affluent residents of Abu Dhabi searching for new and stylish outlets.
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