H.H. Sheikh Hazza bin Zayed Al Nahyan, Deputy Chairman of Abu Dhabi Executive Council, commented today on the launch of the Abu Dhabi Government Media Office’s brand, expressing his hopes for the Office to stay abreast of the latest developments in media and communications, and to engage with local and global audiences, through purposeful and dynamic content that conveys the aspirations of Abu Dhabi's Government and people.

The mission of the Abu Dhabi Government Media Office, ADGMO, is to communicate the Abu Dhabi Government’s vision, shining a light on the latest developments as well as showcasing the Emirate’s unique values and traditions, especially through digital platforms.

H.H. Sheikh Khalid bin Mohamed bin Zayed Al Nahyan, Member of the Abu Dhabi Executive Council and Chairman of the Executive Committee and said: "The launch of ADGMO’s corporate identity reflects the Government’s keenness to keep pace with the fast-changing content creation industry. Content today should combine the government’s vision and the aspirations of our society. It should also help spread the values of Abu Dhabi, as well as its rich culture in a manner reflective of its regional and global stature."

H.H. added: "Abu Dhabi has long recognised the importance of media and communicating with the community and the wider world and has continued to develop the media industry in both the public and private sectors. Today, we add a new dimension to enhance the capital’s media presence, which is in line with the digital age and speed of information. A dimension that meets the ambition of our wise leadership to have credible and reliable media platforms, capable of addressing the needs of the diverse society in Abu Dhabi and the UAE by providing inclusive quality content."

Through a variety of platforms, ADGMO will produce comprehensive content documenting stories of the people of Abu Dhabi, while highlighting the Government’s efforts to achieve the highest level of excellence across all sectors.

Inspired by the Abu Dhabi Government’s logo, ADGMO’s new brand reflects these visions and goals with a modern twist. A stylised falcon is rendered in a continuous, connected line, representing a thread that brings society together, rendered in a precise manner that resembles the elegance of Arabic calligraphy. The falcon sits in the middle of a unifying circle to reflect the cohesion of the Abu Dhabi society, the consistency of ADGMO’s message and its strong ties to the Emirate’s rich heritage, a flourishing present and a promising future.

ADGMO will open new horizons for local, regional and global audiences to view Abu Dhabi with a fresh perspective. The office will act as a communication bridge that highlights the great potential and diversity which makes Abu Dhabi one of the most preferred cities for living, working and doing business in.

Maryam Eid AlMheiri, Director General of ADGMO, commented: "Over the last few decades, Abu Dhabi has achieved significant successes under the guidance of our leaders. Abu Dhabi has a solid and diversified economy and a clear plan for sustainable growth. A focus on improving the ease of doing business and supporting the private sector and entrepreneurs is nurturing local talent and attracting some of the best minds to Abu Dhabi. At the same time, being one of the safest cities in the world, Abu Dhabi is increasingly becoming the choice of families to live in."

"We will work in line with our government’s inspiring vision and guidance, to improve the quality of the Government’s media content, which will be interactive, purposeful and dynamic to reflect the Emirate’s pulse, development and transformation.

"Locally, ADGMO will be the bridge between the government and society on all levels. It will become Abu Dhabi’s media interface with the world, sharing the stories of its people through written, spoken and visual content that best reflects its unique value system.

"We want everyone to be aware of what is going on in Abu Dhabi and to be aware of the government's plans. We want to share the aspirations of Abu Dhabi and its community, and we will certainly learn from our experiences and collective heritage," AlMheiri concluded.

ADGMO will host a series of workshops with other government entities in the Emirate to discuss alignment, collaboration and co-creation of fresh perspectives on the economy, entrepreneurship, liveability, education, employment, housing, research and development, transport and mobility.

ADGMO is responsible for developing the Emirate’s media strategy and government communication, in addition to endorsing media plans for government entities and media sponsorship requests in Abu Dhabi.

The Abu Dhabi Government Media Office will also be responsible for representing the government in the media, preparing and organising press conferences for the emirate, developing strategic messages, and monitoring local and international media content and public opinion trends and strive to maintain and grow the Emirate’s reputation.

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