Tamakkan, an initiative aimed at supporting young Emirati entrepreneurs who need industry insight to achieve their business dreams, has been launched by BrandMoxie, a leading marketing firm in the UAE.

Reinforcing its commitment to the development of young Emiratis, BrandMoxie has set up Tamakkan! to nurture the spirit of entrepreneurship and provide an informal environment for the development of knowledge sharing and the spirit of mentorship.

Sana Bagersh, the CEO of BrandMoxie explained, "the idea is that through Tamakkan! industry professionals would be able to give back to the country, and the community, by helping to nurture the next generation of entrepreneurs. We hope to create a vibrant monthly platform of discussion, in the form of a free two hour seminar, open to those young entrepreneurs who want to attend an informative session presented by a professional, or expert, on a key topic in business." In June BrandMoxie received the Tamayyuz Partnership Award in recognition of its support for activities of ADWC’s students. The Tamayyuz award was presented at HCT’s Abu Dhabi Women’s College by His Excellency Sheikh Nahyan Mabarak Al Nahayan, Minister of Higher Education and Scientific Research and Chancellor of the Higher Colleges of Technology.

Bagersh explained that Tamakkan! would aim to provide high calibre seminars given by practicing professionals. The focus would be on the transfer of practical skills and information. "These would include short seminars on marketing such as branding, positioning, merchandising, franchising etc, and business topics such as the fundamentals of how to set up a business." Tamakkan! is intended to facilitate contributions by the business sector, and welcomes the participation of companies and individuals who can lend their support by giving their time or assistance in kind. "We are already a team of industry professionals. We call upon other professionals to come forward and join the volunteer team of presenters and welcome the support of companies who may want to participate in any way." BrandMoxie won the Tamayyuz Award for its commitment to young students, offering them practical experience and professional guidance. Bagersh explained, "what has encouraged us to do more is our surprise at the high calibre of work performed by university interns. These students are very good; they have built up the skills and are passionate at what they do, but they lack the ’street smarts’ and the understanding of the broad work context. And this is only something they can pick up through experience and professional guidance." Bagersh believes that Tamakkan! would support fresh graduates with entrepreneurship dreams by providing them exposure to knowledge from industry practitioners.

Besides BrandMoxie, other Tamayyuz Partnership Awards winners included The National Bank of Abu Dhabi, Sorouh Real Estate, The Securities and Commodities Authority, Takreer, Abu Dhabi Police, The Abu Dhabi Chamber of Commerce, Abu Dhabi Terminals; The Embassies of Japan and the USA, Hewlett Packard, SEHA, Abu Dhabi Music and Arts Foundation and ADGAS.

BrandMoxie, a proponent of ’intelligent marketing,’ is a full service advertising and marketing agency in Abu Dhabi offering advertising, PR, research, retail branding and marketing consulting.

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