The Department of Culture and Tourism Abu Dhabi, DCT Abu Dhabi, has been awarded a top honour at the annual Pacific Asia Travel Association, PATA, Awards for its destination brand campaign.

The winners of the 2018 PATA Grand and Gold Awards were announced this week, with DCT Abu Dhabi triumphing in the Gold category after an independent judging committee consisting of 14 senior executives from the travel, tourism and hospitality sectors recognised the ‘Your Extraordinary Story’ campaign as a winner in the "Marketing – Secondary Government Destination".

"A key part of DCT Abu Dhabi’s recent marketing focus was the launch of our Your Extraordinary Story brand campaign, as we promote the emirate as a destination of distinction for both leisure and business travellers," said Saif Saeed Ghobash, Under-Secretary of DCT Abi Dhabi. "By presenting Abu Dhabi as a place that will surprise and delight we look to connect with travelers who value engaging with a destination and its culture and heritage, and we are delighted the work we put in to our ‘extraordinary’ campaign has been recognised by such a prestigious association."

This year’s PATA Awards recognised the achievements of 27 separate organisations and individuals, and now DCT Abu Dhabi representatives can look forward to receiving this prestigious accolade at a lavish awards ceremony, which will take place in Langkawi, Malaysia, on 14th September, which coincides with the PATA Travel Mart 2018.

In turn, Dr. Mario Hardy, PATA CEO, said, "On behalf of PATA, I would like to congratulate the 2018 PATA Grand and Gold Award winners, as well as all of this year’s participants for their submissions. The winners exemplify the true values of the association in working towards a more responsible travel and tourism industry in the Asia Pacific region. I look forward to celebrating all of their accomplishments at the PATA Gold Awards Luncheon and Presentation at PATA Travel Mart 2018 in Langkawi, Malaysia."

This year’s PATA awards attracted 200 entries from 87 organisations and individuals worldwide. The PATA Grand Awards are presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment, and Heritage and Culture.

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