First Abu Dhabi Bank, FAB, has announced plans to integrate the business of its consumer finance subsidiary, Dubai First, into FAB’s Personal Banking Group.

The move comes as part of the bank’s ongoing integration journey, following the merger of First Gulf Bank and National Bank of Abu Dhabi in April 2017, and FAB’s efforts to optimise its operations, products and services.

Commenting on the announcement, Hana Al Rostamani, Group Head of Personal Banking at FAB, said, "The integration of the Dubai First business into our Personal Banking Group further ensures that we are well-positioned to establish FAB as the dominant personal bank in the UAE. Bringing these two strong brands together will unlock new opportunities to enhance our market-leading personal banking proposition and maximise value for our customers. We look forward to providing customers with an even more comprehensive suite of products and services and an unparalleled banking experience, as we continue to put them first and help them to grow stronger."

At this time, all products and services previously offered by Dubai First will remain the same in terms of proposition, name, look and feel.

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