As part of the UAE Innovation Month, which aims to strengthen the country's position as a global innovation hub and celebrate “innovators” across the nation, four leading Abu Dhabi organisations – The Department of Culture and Tourism – Abu Dhabi, Miral, Etihad Aviation Group and Abu Dhabi National Exhibitions Company (ADNEC) – supported by Abu Dhabi Global Market (ADGM), have partnered with Wamda, an entrepreneurship empowerment platform, to launch a new acceleration programme called Fikra Labs. Aimed at driving innovation and fostering entrepreneurship in the Abu Dhabi travel and tourism sector, the Fikra Labs acceleration programme will provide startups with unparalleled mentorship opportunities and the chance to win a potential monetary investment.

Held at the Etihad Innovation Center, the acceleration programme will take place across multiple phases and is open to startups across the MENA region. Following the initial registration and screening process, selected participants will take part in a four-week incubation process where they will tackle specific travel and tourism challenges set by the four partners. They will be mentored on their ideas throughout, before refining their business plans and developing prototypes in partnership with industry experts and Abu Dhabi’s leading travel and tourism players.

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